August 23, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. If you’re responsible for keeping your brand focused on the right social platforms and leveraging the right influencer partnerships, you’ve probably spent some time wondering whether you should focus on TikTok or Instagram. TikTok and InstagramRead More

Businesses have an opportunity to make hefty profits with the right techniques. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 23, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce has been growingRead More

Is pursuing a career as an entrepreneur the right move for you? Kim Perell, an award-winning entrepreneur and business coach, will help you figure it out during this webinar. Register now! Free Preview: Start Your Own Business Submit your email below to get an exclusive glimpse of Chapter 3: “GoodRead More

Last week I talked about where B2B Marketers are seeing the most impact from influencer marketing efforts based on the research done with hundreds of marketers for the State of B2B Influencer Marketing Report. Three of those specific areas where influence can help B2B brands optimize for greater marketing impactRead More

Video drives more engagement than any other type of content. Learn how to take your marketing up a notch. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 22, 2021 2 min read Disclosure: Our goal isRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

August 20, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. As the world opens up, networking events and social gatherings pose great opportunities to build business relationships and get the word out about your company and the services you provide. The scenario is familiar: A room fullRead More

Marketing Podcast with Oliver Burkeman In this episode of the Duct Tape Marketing Podcast, I interview Oliver Burkeman. Oliver is the author of The Antidote: Happiness for People Who Can’t Stand Positive Thinking. For many years, he wrote a popular column on psychology for the Guardian newspaper. He also hasRead More

It’s one thing to close a sale with a customer, but how do you get closer to them in a way that goes above the transactional relationship where you become a business they actually care about and that matters to them? Selling things is great, but nurturing relationships with die-hardRead More

Almost Half of B2B Orgs Say It’s Become More Difficult to Close DealsFinalizing B2B deals has become more difficult since the pandemic began, with some 46 percent of B2B organizations citing buying decisions being placed on hold as the primary cause, while 43 percent said that their organization viewed buyerRead More