The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ian Altman, renowned sales expert and author of “Same Side Selling.” Ian grew his prior businesses from zero to over one billion dollars in value. He has since built a reputationRead More

Opinions expressed by Entrepreneur contributors are their own. In the dynamic landscape of 2024, where brand differentiation is more vital than ever, a stark truth shines through: the era of faceless brands is fading. A brand can no longer hide behind its company logo and expect to thrive. In aRead More

In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) True entrepreneurs just can’t help themselves. They see a need in the marketplace and they get toRead More

Wouldn’t it be nice if every single website had a perfect, clear SEO strategy from the very start? And every single page on that website was perfectly aligned with every aspect of that strategy, from its original inception through every update? What a dream, right? Sadly, that’s rarely the realityRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Amy Edmondson, the Novartis professor of leadership and management at the Harvard Business School. Renowned for her research on psychological safety and author of several acclaimed books, including The Fearless Organization,Read More

Longevity and success in business depends on establishing client trust. Picture this: You’re meeting a potential client for the first time. Within the first few moments, they’re sizing you up, evaluating not just your credentials but also your demeanor, your communication style, and most importantly, your authenticity.  How to Build TrustRead More

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) has grown more complex, integrating factors like technical optimization, content relevance and user experience. Navigating this challenge without a clear strategy can leave businesses overwhelmed. And yet, 47% of small business owners don’t invest in SEO because theyRead More

Opinions expressed by Entrepreneur contributors are their own. Standing out is a challenge for direct-to-consumer (DTC) brands. But they have a secret weapon in their arsenal: Education. It’s about going beyond just selling products and actually teaching customers about the value and benefits of what they’re buying. This strategy changesRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s crowded entrepreneurial landscape, it often feels like we’re drowning in a flood of new contacts and endless networking events. The pressure to meet as many people as possible can be overwhelming. But amidst all the hustle and bustle, there’s aRead More

Social media is entering its 20s. No, really. LinkedIn was founded in 2003, Facebook in 2004. There are people in the workforce today who can’t remember life before social networking sites existed. And like most 20-year-olds, social media is having a quarter life crisis: a questioning of purpose, a lackRead More