When Going Code Red on a Competitor Becomes Necessary
August 16, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The classic 1992 legal drama A Few Good Men tells the story of two U.S. Marines accused of “disciplining” a fellow soldier. The award-winning film takes us through their subsequent military trial and examines the possibility that theyRead More
Where B2B Marketers See the Most Impact from Influencer Marketing
Sophisticated B2B marketers understand that the effectiveness of a given strategy or set of tactics is tied to goals. When it comes to influence, there are applications across the customer lifecycle from increasing reach and attention from hard to connect with audiences to creating more credible and authentic content experiencesRead More
How to make your brand stand out on TikTok
August 16, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. We are all influencers is a motto in which I firmly believe because the size of our audienceRead More
How to Use Authority to Boost the Power of Your Content
One of the best ways to rise above the fold and get more eyes on your material is to use the power of authority. But what are the best strategies for doing this? Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startupRead More
4 Things You Need (and One You Don’t) to Form Your Brand’s Digital Identity
August 15, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The first thing you should do when you begin a new business enterprise is create your company’s digital identity. Essentially, think about all the places where you will want your future marketing campaigns to lead customers:Read More
Get Adobe Lightroom and Photoshop Presets and Learn How to Use Them in This Bundle
Learn design and get the assets to streamline your work. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 15, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’llRead More
The Cookie is Actually Crumbling in Advertising: Here’s What to Know in B2B vs. B2C
Cookies have long been used by advertisers looking to track consumer activity across the web in order to boost their advertising efforts. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 14, 2021 5 min read OpinionsRead More
Growing Your Business Through Referral Marketing
Marketing Podcast with Raúl Galera In this episode of the Duct Tape Marketing Podcast, I interview Raúl Galera. Raúl is the Chief Advocate at ReferralCandy – an app that allows ecommerce brands to set up and run customer referral programs. Key Takeaway: Talking about the things we’ve bought and theRead More
How to Successfully Market a New Website in 2021
August 13, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. With countless websites competing online in every industry, it can often be a challenge to successfully market a new website in 2021. If your startup brand is ready to launch its online presence, you need toRead More
Are Business Cards Still Important?
While digital communication, apps and video calls are all the rage, there’s still a strong case for physical business cards. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. August 13, 2021 4 min read Opinions expressed byRead More