3 Ways a Strong Brand Identity Can Lead to Greater Success for Your Small Business
A strong brand identity has the power to elevate and position a company in a way that can yield greater success. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 25, 2021 3 min read Opinions expressedRead More
7 Steps to Creating a Winning Keyword Database
July 24, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. You probably know the saying by heart already: Content is king. And if that’s true then keywords are kingmakers. Keywords are search engine optimized terms that allow crawlers to determine what your content is about, andRead More
Transparency and Data: The Struggle for Brands in 2021
July 24, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Data has been a hot-button topic for brands, publishers, and agencies since it emerged as a necessary tool of the trade, but it has been especially prevalent in 2021. Unfortunately, there is not enough concrete directionRead More
Every Entrepreneur Should Know How to Use Facebook Ads
Learn how Facebook Ads can help your business grow. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 24, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll findRead More
Weekend Favs May 24
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
How I Got Myself on 75 Podcasts in the Past Year
This is how to leverage podcasting as a low-budget marketing tool. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 23, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. I have been onRead More
Marketing With Video: The Definitive Guide
July 23, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Video marketing is an effective tool that can help promote and sell any product. It’s also a great way to build customer relationships in the digital age of communication. The best part is that you don’tRead More
How to Achieve the Best Possible Results With Your PR Firm
PR can be an incredibly powerful channel for startups, yet they often cause frustrations and few results. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 23, 2021 4 min read Opinions expressed by Entrepreneur contributors areRead More
B2B Marketing News: Targeting B2B Buyers Takes Long-Term Lens, Where CMOs Are Spending, ABM Use Rises In B2B, US Influencer Spending To Top $3B, & Media Price Inflation Concerns
US influencer spending to surpass $3 billion in 2021An increase of over 33 percent in influencer marketing spending is expected for 2021 — reaching $3.69 billion — recently-released forecast data shows, with a 12.2 percent rise predicted for 2022 and 11.5% in 2023, climbing to $4.62 billion, according to theRead More
How To Create A Customer Success Track
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine. Key Takeaway: What if instead of simply selling your products and services to customers you began to thinkRead More