So is it better to favor one over the other? Or should you attempt to mix the two? Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 21, 2021 5 min read Opinions expressed by Entrepreneur contributorsRead More

How is successful B2B marketing like a master jeweler working with diamonds of the digital marketing variety? Diamonds are forever, as the 1971 James Bond film and its title song made famous, and with the archival global power of the web, your B2B marketing efforts are also likely to endureRead More

What need? Clippy returns as an emoji. Maybe it’s not so annoying anymore. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 20, 2021 1 min read This article was translated from our Spanish edition using AIRead More

With more people shopping online than ever before, it’s time to use digital consumer psychology to your advantage. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 20, 2021 5 min read Opinions expressed by Entrepreneur contributorsRead More

July 20, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In-person networking events are returning as more and more people feel comfortable gathering indoors with larger groups of strangers. To some, networking is easy and fun, but to others, it’s an uncomfortable chore. As someone whoRead More

B2B marketers have been pushing for personalized content for a good long while. Now we’re also trying to humanize content — to make the case that B2B buyers are human beings who want to connect with other humans on an emotional level. Isn’t it remarkable that we still have toRead More

July 20, 2021 9 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Marketing strategies are a “mix” of decisions about products, price, place , promotion, people, processes and physical evidence.Read More

Marketing Podcast with Catie Harris In this episode of the Duct Tape Marketing Podcast, I interview Catie Harris. Catie Harris, Ph.D., MBA, and Registered Nurse is the NursePreneur Mentor who has empowered thousands of nurses to monetize their knowledge and skills in business while inspiring them to change the wayRead More

July 19, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The global average time spent on social media is 145 minutes everyday with a steady 8 to 10% YoY increase and according to WHO, the average life expectancy is 73 years. Why is this data important?Read More

Tried and true methods for defeating the deleting. July 19, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own. When you couple the uncertainty of a pandemic-riddled economy with ever-increasing social media privacy issues, it’s no wonder “electronic mail” has once again become the most effective of online marketing tools.  Let’sRead More