July 5, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Putting the customer at the center of the business today is more than a phrase; It is aRead More

If you’re new to this series, Inside B2B Influence is a podcast and video series that goes behind the scenes of B2B marketing and showcases conversations with industry experts on influencer marketing for B2B companies. We’re doing our best to elevate the practice of growing influence within and outside B2BRead More

Management tools are key for staying organized and not becoming overwhelmed by all of your brilliant podcast ideas. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 4, 2021 6 min read Opinions expressed by Entrepreneur contributorsRead More

July 4, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Technology is an engine of change that has slowly but surely transformed the world, down to the smallest facets of daily lives. It drives new needs, creates new patterns, and replaces older norms with newer ones.Read More

July 3, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. In recent years, the word authenticity has become the smart marketer’s approach to building customer loyalty, and with good reason. The truth is — people are fed up with companies churning out perfectly polished brand images,Read More

Marketing Podcast with Zach Lezberg In this episode of the Duct Tape Marketing Podcast, I interview Zach Lezberg. Zach is the Founder & CEO of The Show Producers, Small Business Expo, eComCon, ShowBiz Expo, and Small Business University. Key Takeaway: The Small Business Expo is all about helping small businesses,Read More

“We are no longer a photo sharing app,” said Adam Mosseri, director of Instagram, announcing that the app needs changes and will focus more on videos to compete with the popularity of TikTok. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startupRead More

July 2, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It might seem at first like TV is a fading media channel, but the data is somewhat up in the air. American networks are frustrated with Nielsen media consumption reports not because TV viewership is falling, butRead More

July 2, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Much has been written about creative agencies needing a toe tag. For years, article after article and expert after expert have predicted a dim future for the model that inspired the three martini lunch. Most notably was when ProcterRead More

Edelman Trust Barometer special report: Brands must be agents of societal change, say consumers63 percent of consumers say they are more attracted to brands that focus on making the world a better place, while 78 percent said they believe their influence goes beyond the consumer experience to business operations —Read More