From Generalist to Specialist: The Blueprint for Vertical Market Domination

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Corey Quinn, former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal roleRead More

How AI and Machine Learning Can Supercharge Your Link-Building Process and Boost Your SEO

Opinions expressed by Entrepreneur contributors are their own. If there’s one piece of advice I would give to new search engine optimization (SEO) specialists and business owners investing in SEO, it is the following: do not underestimate the power of link building for your website. Having spent many years buildingRead More

Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies

Opinions expressed by Entrepreneur contributors are their own. The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer data basedRead More

20 Side Hustle Ideas for Summer 2024: Part Two

Opinions expressed by Entrepreneur contributors are their own. It will be summer before you know it, and this is the time to start planning some ways to earn extra income or start a new side hustle. Continuing from part one of the top side hustles for summer 2024, here areRead More

How to Choose the Right Tech Marketing Agency

It’s a tough time for the tech industry. Big Tech continues to experience painful job cuts and layoffs, while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. In this environment, marketers are under pressure to drive impact and bolster the pipeline. LinkedIn’s B2B MarketingRead More

Your Secrets Won’t Stay Hidden For Long — Follow These 6 Ways to Help Protect Your Reputation

Opinions expressed by Entrepreneur contributors are their own. In the hyperfast world of digital commerce, your company’s reputation is as valuable as its balance sheet. And whether it’s a new or established business, safeguarding this reputation and protecting that brand on the web is paramount. So, when an internal crisisRead More

Get a Lifetime of Images with JumpStory for $100

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Thanks to search engines and social media, businesses around the world have hadRead More

Another Taylor Swift-Related Job Opportunity Just Opened Up — Here’s How to Qualify

Singer-songwriter superstar Taylor Swift remains a global sensation as she continues her record-breaking Eras Tour — and major cultural institutions want to do her justice. That’s why London’s Victoria and Albert Museum is calling all UK-based “Swifties” to apply for a new advisory role that would provide “insights into theRead More

Unlocking the Secrets to Premium Pricing in Professional Services

In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from clientRead More

SEO Website Design: Building a Search-friendly Brand Hub

Your brand’s website design might tick all the visually appealing boxes, but is it stunning to search engines? Effective SEO website design focuses on creating a user-friendly experience, encompassing aspects like mobile responsiveness, content visibility, and intuitive navigation. These factors directly impact your site’s SEO performance. Search engines favor websitesRead More