Vulnerability In the Supply Chain: Keys For Building A Resilient Business
June 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Continuous evolution across all facets of business is normal, but never has the pace been as fast as it is now. Technology and digital disrupters, changes in workforce skill sets and work patterns, and of course,Read More
4 Smart Ways to Write Dynamic Sales Copy (Without Actually Writing a Single Word)
June 11, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Let’s face it, no business owner likes writing copy. But unless you’re lucky enough to have a copywriter on your team, chances are you’re stuck penning your own emails, sales letters and Facebook ads. The trouble is,Read More
B2B Marketing News: Most Critical B2B Challenges, Marketers Are In Demand, YouTube’s New Analytics, & Social Video Reach Grows
B2B Better: Customers Vote For The Most Trusted BrandsApple, Amazon, Adobe, LinkedIn and Google garnered the top five spots among B2B professionals as the most trusted B2B brands, followed by Microsoft, FedEx, HubSpot, UPS, and American Express, according to recently-release survey data of interest to digital marketers. MediaPost How toRead More
Is Launching a New Brand the Right Move for Your Company?
June 10, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. One of the most common challenges I see clients wrestling with — from solopreneurs to established businesses — is how to structure and manage multiple brands. The tendency is to jump straight to logo development forRead More
3 Reasons Simple Isn’t Always Better When It Comes Logo Designs
June 10, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your recognizability and avoid alienating your existing customers. With this much at stake, aRead More
From Idea to Revenue: A Six-Step Formula to Launching a Six-Figure Business
June 10, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. If you’re like most entrepreneurs, you may have tried to launch a product or service without a well-defined plan. You may have tried throwing every marketing strategy at your customer base, hoping something would stick. When your audience doesn’t buyRead More
Avoid This Common Mistake When Writing Your First Business Book
June 10, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. I had an interesting project come across my desk the other day. The author had worked out a solid marketing strategy for the business book he was writing. (Having a strong marketing plan is essential when writing nonfictionRead More
Is it Time to Say RIP to RFPs?
Businesses have better ways to find the right partners. June 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. In a world where personal touch matters, why are businesses still using an impersonal, fill-in-the-blank method to find the right vendors? Companies that rely on antiquated RequestsRead More
4 Lessons Nonfiction Writers Can Learn from Matthew McConaughey’s Book ‘Greenlights’
June 9, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I just finished reading Matthew McConaughey‘s autobiographical book Greenlights, and it has quickly found its way onto my “Best Books Ever Read” shelf. Here’s what all nonfiction writers can take away from his book. 1. Practice your craftRead More
Making An Impact With Nonprofit Marketing
Agency Spark Podcast with With Travis McKnight The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the newRead More