How to Modernize Your Marketing
Ben Rosenfield, an entrepreneur with more than 20 years of experience across the real estate, technology development, and consumer product industries shares how companies can modernize their marketing. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. JuneRead More
Creating Content for a Specific Audience is Important In Music Marketing
June 1, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. With other 60,000 tracks being uploaded to Spotify daily, it can be easy for an upcoming musician to get lost in all the noise. Despite the oversaturation in the music industry, record labels are still shovelingRead More
6 B2B Content Marketing Summertime Sizzlers To Increase Audience Engagement
I’m going to knock on wood as I type this, but: It looks like we might have a (mostly) normal summer this year in the U.S. After the lockdowns, isolation, anxiety and fear of 2020, it finally feels like things are opening up. This is all great for everything exceptRead More
How To Avoid Rainbow-Washing In Your Pride Marketing Efforts
Rainbow logo: check. Here’s what else you should consider. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. June 1, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I get pitched a lot byRead More
Why you should tell the story of your business as if it were a trip
June 1, 2021 8 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. We had left Ouarzazate, a city in southern Morocco, when it was still dark. We traveled through theRead More
Here’s How Writing a Book Can Give Your Brand a Much-Needed Boost
Writing a book builds your personal brand and brings significant professional advantages — and it doesn’t have to be as hard as you might think. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. May 31, 2021 4Read More
Top 5 Benefits of Influencer Marketing for B2B Brands
Despite that 96% of marketers engaging influencers for marketing deem their programs successful, there are still a very large number of B2B companies evaluating where influencer engagement fits in their marketing mix. After spending the last 8 plus years working on developing influencer marketing strategies, creating pilot projects, implementing campaignsRead More
When Is It Time to Give Up on an SEO Campaign?
May 31, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’re like most modern companies, you’ve at least flirted with the idea of starting a search engine optimization (SEO) campaign. Maybe SEO has allowed you to capture a massive stream of inbound traffic and currentlyRead More
7 Ways You Can Use LinkedIn To Blow Up Your Brand
Use these seven strategies to get your company’s brand to stand above the rest. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. May 30, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. OverRead More
5 Critical Marketing Strategies for Product Promotions
May 29, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and loyalty, communicating the benefits of your products, both new and old, should take up theRead More