Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the mindsets neededRead More

Opinions expressed by Entrepreneur contributors are their own. Establishing your brand as a leader in your industry is more crucial than ever. Around two-thirds of marketers — about 66% — recognize thought leadership as a “top priority” for their marketing organizations, but only some know what steps they need toRead More

Instagram se ha convertido en un componente indispensable para cualquier estrategia de marketing digital. Con más de 1,300 millones de usuarios activos, 3,760 millones de visitas diarias y 500 millones de usuarios diarios viendo historias, esta plataforma ofrece una oportunidad sustancial para que las empresas interactúen con su audiencia objetivoRead More

Opinions expressed by Entrepreneur contributors are their own. The evolution of DEI over the past several years has been marked by corporate fickleness, with several brands and businesses pledging public commitments and setting up frameworks that have since fallen short of true impact and action. In its first wave, DEIRead More

Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs and small business owners struggle to reach the top spot on Google after the Helpful Content Update. However, the consequences of not ranking well can be severe, from making your website hard to find to limiting your potential growth. RememberRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization. Stephan is also a bestselling author, serial entrepreneur, and host of twoRead More

Opinions expressed by Entrepreneur contributors are their own. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after a bigger audience and get a small piece of the pie? Or a smaller audience for a bigger piece of the pie. StandingRead More

Si trabajas con las personas adecuadas, no necesitas tener todas las respuestas correctas. Hice crecer un equipo de marketing de dos a más de 80 empleados en unos pocos años. Todavía estamos creciendo regularmente para respaldar el crecimiento explosivo de Authority Brands de una marca de franquicias de servicios domésticosRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Lisa Mayer, an entrepreneur, philanthropist, and co-founder and CEO of Boss Beauties, a media and entertainment brand with roots in digital collectibles that inspires women and girls to be everything theyRead More

Opinions expressed by Entrepreneur contributors are their own. Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five years, andRead More