SAG-AFTRA Agreement Falls Short of Solving Pay, Benefits Gap for Influencers
April 23, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand is out now via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop. Much ado was made about the new Influencer Agreement announced by the Screen Actors Guild and American Federation ofRead More
6 Key Tips to Level Up Your Content Marketing Strategy
April 23, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to a business’s activities and initiatives online, content marketing is absolutely critical to a digital strategy’s success. Content is typically defined as the information and experiences a business directs towards a base of potentialRead More
B2B Marketing News: CMO Priorities Study, Global State of Media Report, Google Updates Ad Insights, & U.S. Ad Spending Surges
Twitter Launches Initial Test of ‘Professional Profiles’ for Brands and CreatorsTwitter has begun testing new brand and creator professional profiles, which include information about a business, verification badges, and which may feature galleries and other elements, the social media platform recently announced. Social Media Today These Are Marketers’ Top OrganizationalRead More
Nostalgia memes and marketing: 10 things that will be trending to sell more on the internet
These recommendations are for entrepreneurs who use the internet as their main sales channel. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! April 23, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due toRead More
5 Proven Tips for Effectively Marketing Your First Book
April 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Nobody will buy a product if they don’t know it exists. Just like you would market your product or company, you will also need to market your book. While you may be reluctant to invest in extraRead More
The Modern Guide to Public Relations in 2021
Marketing Podcast with Amy Rosenberg In this episode of the Duct Tape Marketing Podcast, I interview Amy Rosenberg. Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity. As the firm’s president, she overseesRead More
7 Guerrilla Marketing Tactics That Will Grow Your Business When Money Gets Tight
April 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Tough economic times are requiring more and more business owners to find creative ways to get ahead. Lots of people think that during hard times, businesses should scale back — but this is a huge mistake. IfRead More
How to Use Science and Data in Marketing
April 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Most entrepreneurs feel like they could get better results from their marketing efforts. If this describes you, you should know that you’re not alone and this is not a new challenge. There’s a quote by former U.S.Read More
3 Ways You’re Killing Your Brand
April 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Move fast, buy fast, sell fast, decide fast, talk fast, think fast — most of the entrepreneurs and CEOs I work with function in worlds where everything is moving at top velocity. Speed is sacrosanct. SuccessRead More
Top 5 Marketing Tools to Grow Your Business
April 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s estimated that more than half of the global population has online access. That’s why, whether it’s a small business or a big corporation, any company should seriously think about its digital marketing strategy. From SearchRead More
