March 30, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Over the last few years, the marketing world has focused on digital transformation. Marketing professionals have embraced online and mobile channels to such an extent that the old-school marketing tactics of television and radio might haveRead More

It’s never impressive to hear someone say they have a podcast. Making a podcast is easy! I have one that’s nearly a decade old and 400 episodes strong.  The hard part is getting people to listen. My personal podcast has maybe 200 monthly listeners and brings in just enough inRead More

March 1, 2016 6 min read Opinions expressed by Entrepreneur contributors are their own. In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Perry and ZamirRead More

Also known as Category Management, it is a product placement strategy to achieve successful retail sales. Learn how to use it to benefit your business. Limited-Time Savings: 60% Off Marketing Books Use code MARKET2021 through 4/3/21 to save on our marketing book collection. Save Now March 30, 2021 4 minRead More

March 29, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. In today’s society, customers remember purpose-driven brands. Purpose-driven brands are associated with positive consumer feedback, happier workforces, higher market shares and increased customer satisfaction. Having a clear purpose for your organization gives it a soul. ItRead More

Brands can capture the younger generations by establishing categories. Limited-Time Savings: 60% Off Marketing Books Use code MARKET2021 through 4/3/21 to save on our marketing book collection. Save Now March 29, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Building a successful consumer brand for theRead More

These books from Entrepreneur Press can help you boost your marketing game. Limited-Time Savings: 60% Off Marketing Books Use code MARKET2021 through 4/3/21 to save on our marketing book collection. Save Now March 29, 2021 4 min read Spring is all about renewal, dusting off our old ways of doingRead More

March 8, 2016 7 min read Opinions expressed by Entrepreneur contributors are their own. In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Perry and ZamirRead More

March 29, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. While many customers make purchases based on an emotional response to your brand, you cannot underestimate the value of educating online shoppers. When someone shops in-store, they have the opportunity to touch a product and physicallyRead More

If there was one thing 2020 showed us in the B2B marketing world, it was the growing importance of influence in all aspects of the customer lifecycle from awareness to advocacy. People want to connect with other people, not some faceless brand. The good news is that smart B2B marketersRead More