Our job is to engineer strategies that will influence our target audience to change the way they think about something. Limited-Time Savings: 60% Off Marketing Books Use code MARKET2021 through 4/3/21 to save on our marketing book collection. Save Now March 29, 2021 4 min read Opinions expressed by EntrepreneurRead More

June 21, 2017 8 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you useRead More

February 9, 2016 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Perry Marshall’s book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% on this book when you use codeRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

2020 was an unpredictably eye-opening year that brought forth swift change, lots of uncertainty, and a shift in perspective for many. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing movingRead More

March 26, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As President of a public relations firm for the past decade, potential clients always come to me and ask the same question: “Do I need PR or marketing?” Before I can answer, the next question is:Read More

Instagram Announces That Stories Drafts are Coming SoonFacebook-owned Instagram will roll out a new scheduling option that will provide a helpful change for digital marketers who are using the native Instagram Stories interface, the firm recently announed. Social Media Today B2B Highlights From “The CMO Survey”51.3 percent of B2B marketersRead More

March 25, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the days of boosting rankings through keyword stuffing and backlinking. Search engines are shifting their focus to human behavior and experience. Improving your website’s rankings means you need to focus on your site’sRead More

Marketing Podcast with Phil Simon In this episode of the Duct Tape Marketing Podcast, I interview Phil Simon. Phil is a keynote speaker and technology authority • An award-winning author of eleven business books and counting, most recently Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work.Read More

March 25, 2021 9 min read Opinions expressed by Entrepreneur contributors are their own. Have you seen those successful entrepreneurs live streaming with confidence and thought, “I wish I could have the courage to do it too?”  Connecting to your audience personally works for most entrepreneurs, but it is a must ifRead More