You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns.  Even if you have a general idea of how and why B2B influencer marketing works, you still might wonder howRead More

Opinions expressed by Entrepreneur contributors are their own. Of the estimated 113+ million viewers who tuned in for the Super Bowl LVII in 2023, around 43% tuned in primarily for the advertisements — a far cry from those of us who groan at even 15-second-long ads. Super Bowl commercials haveRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Levin, a seasoned entrepreneur and co-founder of WorkBetterNow, a company specializing in providing talent from Latin America & The Caribbean for US-based businesses. Prior to that he started and builtRead More

Opinions expressed by Entrepreneur contributors are their own. If you’re looking for ways to improve your company’s content strategy and output, you’ve probably considered using AI tools. These tools can improve your team’s productivity, allowing you to create more content in less time. AI writing has been a big pointRead More

Opinions expressed by Entrepreneur contributors are their own. It’s Valentine’s Day and you have your eye on a special someone. Do you send them flowers? Chocolates? Invite them on a romantic outing? Your approach may determine the outcome of the courtship. Much like wooing a valentine, your company must figureRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In the competitive world of business, price wars, despite their initial appeal, are rightly seen as a race to the bottom. When competitors are engaged in a downward spiral to offerRead More

Opinions expressed by Entrepreneur contributors are their own. In an era where cultural consciousness plays a pivotal role in shaping consumer perceptions, Black History Month offers a significant platform for brands to demonstrate their commitment to the Black community. However, beyond the ethical and social advantages, there lies a criticalRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary AI tool reshaping the landscape of content marketing today, Lately AI. With over two decades ofRead More

For B2B companies, digital transformation is not a destination; it’s an ongoing journey. Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape.  As digital transformation continues to reshape the fundamentals of B2B marketing, businessesRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing andRead More