March 14, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. I know it may sound contrarian to some, but the secret ingredient to expert positioning in the luxury market is this: scaling down your target market.  It may sound intimidating at first. But when it comesRead More

Enhance your creative marketing by using one of Adobe’s most robust programs. Free Book Preview Winfluence Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques. March 14, 2021 2 min read Disclosure: Our goal is to feature products and services thatRead More

Mexican talent opens its way to new international opportunities. Free Book Preview Winfluence Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques. March 12, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors mayRead More

Marketing Podcast with Shani Godwin In this episode of the Duct Tape Marketing Podcast, I interview Shani Godwin. Shani is the founder of Communique USA. She has created a new program called JOY Economics which is a coaching program that teaches entrepreneurs how to turn their personal stories into powerfulRead More

How and Why B2B Marketers Are Using Intent Data [Report]56 percent of B2B marketers use intent data to identify new target accounts, while 51 percent use this data to align sales and marketing, according to recently-released report data of interest to digital marketers. MarketingProfs Post Engagement Rates Remain Far HigherRead More

March 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. To say 2020 was a crazy year would be a giant understatement. So many small businesses and entrepreneurs struggled, and it was a tough time for many. Running a digital marketing agency gave me a front-rowRead More

One of the ways to create goodwill, positive buzz, and happy customers is to exceed expectations. Responding proactively to problems is, in my opinion, one of the easiest ways to exceed the expectations available. Problems happen, that’s a fact. You can choose to respond to customer challenges, problems, let downs,Read More

Marketing Podcast with Andrew Davis In this episode of the Duct Tape Marketing Podcast, I interview Andrew Davis. Andrew is a bestselling author & keynote speaker. He’s built and sold a digital marketing agency, produced for NBC, and worked for The Muppets. Questions I Ask Andrew Davis: Who is yourRead More

March 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. There’s no better time to get into ecommerce than today. The market for online goods and services is growing rapidly, and technology is getting better at meeting the needs and expectations of consumers.  But as profitableRead More

For more than a decade our team at TopRank Marketing has fostered a potent community of leading influencers, developing close relationships with subject matter experts in a wide variety of industries. When it comes to B2B influencer marketing, it’s only natural to wonder just what an industry influencer actually looksRead More