Brand Building Isn’t a Happy Accident. Take This Steps to Find Success.

February 28, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. All you need is an idea, a little grit, and an empty garage to launch a global brand. Right? That’s the story we’ve happily internalized for years. Perhaps it explains why ideas like Juicero and MoviePass not only saw the light ofRead More

5 Most Successful Video Marketing Tactics Brands Are Using to Grab Eyeballs and Convert Customers

February 27, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The world is still reeling over the impact of Covid-19 with many businesses counting their losses. Corporate brands have been greatly affected as the majority of them have a brick-and-mortar structure. The commencement of Covid-19 vaccinationsRead More

Weekend Favs February 27

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

9 Smart Apps to Stay Connected with Your Team and Coworkers

Editor’s note: This post was originally published in July 2017 and has been revamped and updated for accuracy and comprehensiveness. There’s been a massive transition to remote work in the last few years — especially in the last 12 months. The quick shift from in-person to virtual has pushed usRead More

Add Social Proof to Your Website to Increase Conversions and Boost Sales

Grow your brand online with this seamless social proof notifier. Free Book Preview Winfluence Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques. February 27, 2021 2 min read Disclosure: Our goal is to feature products and services that we thinkRead More

Making Brands More Human

Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo. Questions I ask Jacqueline Lieberman: One of the things you’re talking about often isRead More

How to Fully Optimize Your Google My Business Listing

Marketing Podcast with Sherry Bonelli In this episode of the Duct Tape Marketing Podcast, I interview Sherry Bonelli. Sherry is the owner of Early Bird Digital Marketing. She writes on all things SEO for Search Engine Land, MOZ, Search Engine Journal, SEMrush, BrightLocal, SCORE, and others. Questions I ask SherryRead More

5 Things Market Researchers Can Learn From Marketers

February 26, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve talked to anybody in marketing recently, you’ll know how central customer experience is. Innovative companies have sophisticated Customer Experience Management (CEM) systems to track just about every customer interaction, allowing them to measure fast-changingRead More

Here’s How to Plan Your Digital-Marketing Strategy and Set Budget Priorities

The new way of buying and selling is here to stay. Don’t get left behind. Franchise Your Business Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization. Get Started February 26, 2021 4 min read Opinions expressed byRead More

How to Build a Successful Influence Marketing Campaign

A six-step recipe is all you need to plow ahead. Franchise Your Business Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization. Get Started February 26, 2021 3 min read Opinions expressed by Entrepreneur contributors are their own.Read More