6 Ecommerce SEO Tips to Help You Rank on Google
Opinions expressed by Entrepreneur contributors are their own. There are nearly 14 million ecommerce websites in the U.S. and more than 26.5 million worldwide. This intensely fierce competition makes it incredibly challenging to stand out and grab the attention of online shoppers. Without a solid presence in Google’s search results,Read More
4 Ways Small Business Owners Can Capitalize on Big Events
Opinions expressed by Entrepreneur contributors are their own. More than 100 million people are gearing up to watch the big game on Sunday. Between watch parties, wings, beverages, commercials, the halftime show and much more, excitement is widespread. Beyond entertainment, the game serves as a super opportunity for small businessesRead More
‘Human Content Ranks Higher Than AI Content.’ New Marketing Insights From Neil Patel.
Opinions expressed by Entrepreneur contributors are their own. Neil Patel‘s extensive experience has taught him that the human touch is irreplaceable in marketing. While artificial intelligence (AI) has made significant advancements, Patel firmly believes in the power of human-created content. In his interview, he highlights that human-created content still holdsRead More
SEO Content Strategy: From Basic to Advanced
Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. The more crowded the internet becomes with these competing brands, however, the more difficult it has become toRead More
It Takes Years to Build a Reputation — And Just Seconds to Destroy It. Avoid The Dangers of Insensitive Marketing in a Global Crisis.
Opinions expressed by Entrepreneur contributors are their own. The days leading up to the launch of a new marketing campaign tend to be particularly exciting for PR and marketing teams. It’s the culmination of countless efforts, both creative and strategic. Before finalizing the date of the launch, you need toRead More
Lifting the Founder’s Curse: Unlocking Business Value Beyond Yourself
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, “Get Scalable: The Operating System Your Business Needs to Run and Scale WithoutRead More
Mastering Email Deliverability: The Crucial Changes You Must Make in 2024
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed JT Beckham, a senior manager of deliverability at ActiveCampaign,style=”font-weight: 400;”> leading the Deliverability team and collaborating with other teams across the organization. Prior to his current role, J.T. worked at AcousticRead More
Google and Yahoo Are Now Enforcing New Rules For Email Senders — Here Are 3 Changes You’ll Need to Adopt By February 1st.
Opinions expressed by Entrepreneur contributors are their own. Are you sending more than 5,000 daily emails to Gmail and Yahoo users? If you are, you’ll have to make some changes in your email marketing. The two tech giants partnered to fight spam, spoofing, and phishing attacks, creating a new setRead More
The Growing Importance of Social Media in B2B Marketing
From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. Today’s platforms offer a multimedia-rich ecosystem, ultimately shaping modern digital culture and commerce. Customer behavior has grown in tandem with these platforms as users vote with their views and clicks. People around the worldRead More
Strategic Fitness: Elevate Your Acumen, Allocation and Action
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Rich Howarth, a renowned business strategist, and CEO, known for his groundbreaking work in strategic thinking and leadership. style=”font-weight: 400;”>Rich Horwath is founder and CEO of the Strategic Thinking Institute HeRead More