B2B Marketing News: Trust Tops Brand Marketer Study, Top Email Engagement Day Shifts, YouTube’s New Comparative Data, & Ad Prices Rise

Brand marketers stick to trust-building strategies forged in 2020’s fires, study finds91 percent of brand marketers will keep focusing on the strategies aimed at building trust they developed in 2020 as a response to the pandemic, according to recently-released survey data of interest to digital marketers. Marketing Dive Ad PricesRead More

Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey #B2BMX

How can B2B marketers recast the marketing automation journey to meet today’s challenges and be ready for those to come? Jon Miller, chief marketing officer at Demandbase, recently presented a session at the 2021 B2B Marketing Exchange Experience virtual conference, and explored new account-based marketing best practices. Although this pandemicRead More

10 Marketing and Communications Leaders to Inspire You in 2021

Even the best of marketers can be challenged in times like those we’ve all experienced over the past 12 months. But it is those who rise above those challenges that fuel the inspiration we all need to succeed in our industry. On this blog, we’ve made a point to highlightRead More

Learn to Grow Your Shopify Store This Year Through SEO

Create sustainable organic growth with help from a Shopify pro. Free Book Preview Winfluence Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques. February 25, 2021 2 min read Disclosure: Our goal is to feature products and services that we thinkRead More

How to Reduce Customer Acquisition Costs with SEO

February 25, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. SEO (search engine optimization) helps drive organic traffic to your website. If you attract the right people, you can convert that traffic into paying customers without shelling out a fortune on ads. If you’ve recently acquiredRead More

Resilience: from cliché to learning that has forced entrepreneurs, again, to start from scratch

February 25, 2021 9 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The fight to overcome, gracefully, the onslaught of the coronavirus has become a long-distance race in which speedRead More

Helping the Underdogs Rise Through Local SEO with Justin Sturges

Agency Spark Podcast with Justin Sturges  The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In this episode, Sara interviews Justin Sturges. JustinRead More

Is Your Offer Not Selling? Try These 3 Fixes to Make It Irresistible.

February 24, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. There’s almost nothing worse than the feeling you get after days – weeks even – of sharing your offer on your various social media platforms, and getting nothing but a couple of sympathy likes from yourRead More

19-Year-Old Scottish Teen’s Cancer Motivates Entrepreneurial Success

February 24, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Imagine you’re playing a game in which you have to guess the age of a contestant based on the experiences they’ve had in life. One claims to have worked at a large global company, built their own presenceRead More

Digital Marketing in 2021: The Trends That Are Changing Everything

February 24, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Growing a social media-based business takes the same amount of effort as it does for any other business. People who think it’s easy just haven’t yet had the experience. Digital Marketing will help you with your growth. When smallRead More