February 24, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. In the fall of 2005, an unexpected conversation with Lee Huebner and his sagacious advice laid the foundation for my skill diversification, and successful stint as an online news media and publishing entrepreneur. An alumnus ofRead More

February 24, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Anyone who tries to follow the world of digital marketing must be suffering from a case of chronic whiplash. The field is ever-evolving, and that evolution is happening at a pace never seen before. Just becauseRead More

If you want your business to thrive rather than merely survive 2021 and beyond, seize the spotlight you have. Franchise Your Business Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization. Get Started February 24, 2021 4 minRead More

How do B2B marketers who fully embrace empathy build stronger relationships? Miri Rodriguez, storyteller and internship program head at Microsoft, recently presented the opening keynote at the 2021 B2B Marketing Exchange Experience virtual conference, and asked this important question. Although this pandemic year at #B2BMX won’t see B2B marketers gatheredRead More

February 24, 2021 9 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Your business storytelling will improve if you master metaphors and use them to your advantage. Sketches, analogies andRead More

“It is time for corporations and sports to remove the use of Native American names, images and mascots from their products,” says Cherokee leader Chuck Hoskin Jr. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. FebruaryRead More

In his recently-published book, What’s Your Problem: Become a Better B2B Marketer by Enhancing Your Problem-Solving Skills, Steve Goldhaber argues that the discipline of content marketing boils down to a simple consistent objective: solving problems. It’s a reasonable framing. Almost every piece of marketing content is essentially aimed at solvingRead More

February 22, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Consumers and marketers alike have noticed a significant upward trend in video content over the last few years, but what does this trend look like practically? A recent report by Hubspot sheds light on some keyRead More

While 96% of B2B marketers we surveyed in or State of B2B Influencer Marketing Report are confident about influencer marketing, the majority are still approaching influencer engagement on a periodic or campaign basis vs. Always-On. That short term approach is costly: 12X more B2B marketers are very successful by runningRead More

February 21, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Podcasting is a rapidly growing industry. In 2020 alone there were over 900,000 new podcasts started. While many people are focused on starting and launching their own podcast there is an untapped marketing strategy that has resulted fromRead More