COVID-19’s Impact on B2B Tech Marketers’ Channel Strategies in 2021Among B2B marketers, webinars, search engine optimization (SEO), email marketing and LinkedIn ads have grown in importance the most during the pandemic, according to recently-released survey data. The data also shows that the top challenges faced by B2B technology marketers inRead More

Marketing Podcast with Lisa Manyon In this episode of the Duct Tape Marketing Podcast, I interview Lisa Manyon. Lisa is the President of Write On ~ Creative Writing Services, LLC. She’s known as “The Business Marketing Architect”, and she’s a content and copywriting strategist for mission-driven entrepreneurs. Questions I askRead More

February 11, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret that the global health crisis has drastically impacted the publishing industry. With in-person events canceled and bookstores struggling to make sales, many authors are scrambling to find new ways to promote their books online. Historically,Read More

When it comes to B2B influencer marketing, it’s only natural to wonder what an influencer actually looks like? In our third season of Break Free B2B Marketing video interviews we’re continuing in-depth conversations with a powerful selection of top B2B influencers, and exploring the issues that each expert is influentialRead More

Here’s why Twitter and LinkedIn are popular outlets for executives. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 10, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. As businesses increase theirRead More

February 10, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. The following is an excerpt from Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which will be released Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop. What do you think of when youRead More

The product line was accused of promoting racial stereotypes. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 10, 2021 1 min read This article was translated from our Spanish edition using AI technologies. Errors mayRead More

Agency Spark Podcast with Ellen Jantsch The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In this episode of the Agency Spark Podcast,Read More

Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 10, 2021 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, James McKinney sits down with Thomas Fairey, the founder of Stakester,Read More

When we published our BIGLIST of 50 top B2B marketing events a year ago, we had no way of knowing the disruption the pandemic would soon bring to in-person conferences. A year later virtual events are still the norm, with the promise of physical meetings a wee glimmer of hopeRead More