It is a strategy in which the giants of the industry will donate mass advertising to small businesses to give greater visibility to their products and services. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. FebruaryRead More

Learn what you need to do to start and scale a podcast. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 9, 2021 2 min read Disclosure: Our goal is to feature products and services thatRead More

Marketing Podcast with Jeff Coyle In this episode of the Duct Tape Marketing Podcast, I interview Jeff Coyle. He’s a co-founder and chief product officer at MarketMuse, which is tool that uses AI to accelerate content planning and creation and optimization. Questions I ask Jeff Coyle: How is AI changingRead More

February 9, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand is out Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon | Barnes & Noble | IndieBound | Bookshop. Influence is not a static quality. It’s a status one has to earn,Read More

Why write jokes about marketing?  Why write, to be specific, 101 jokes about marketing over the last five years? I came to marketing from the comedy world, and was genuinely surprised back then at how little personality there was in B2B content. Back in 2015, people were still asking whetherRead More

These are the behaviors that are changing the way consumers buy products online and the expectations they now have of this channel. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 9, 2021 5 min readRead More

February 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s been a turbulent past year, and isolated consumers stuck at home because of the pandemic expect a more personalized approach. The time for experimenting with digital is over. Gone are the days when marketers justRead More

February 8, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. For the last 50 years, disruption has been a hallmark theme in marketing and advertising. Ever since AVIS introduced the instant-classic “We Try Harder” campaign, brands and agencies alike have thirsted for an insightful tagline, game-changingRead More

Influencer Marketing is a fast growing discipline for B2B marketers and while many brands view it as a stand alone tactic, mature marketers realize that influence can play a role across the customer lifecycle in virtually any business communication, content type or publishing channel. There’s plenty of evidence to showRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More