Want Traffic to Your Site? Build a Newsroom.
February 5, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Mainstream media has continued to shrink — in fact, this recent Pew Research report shows newsroom employment in the United States declined by 23% between 2008 and 2019. The smaller size of newsrooms, paired with theRead More
How Taco Bell Is Becoming the World’s Most Innovative Franchise
Let’s take a glimpse at how the fast-food giant has maintained its globally iconic position. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 5, 2021 4 min read Opinions expressed by Entrepreneur contributors are theirRead More
B2B Marketing News: CMOs & Influencer Marketing See Pandemic Shifts, Virtual B2B Events Here To Stay, & New Social State of Digital Study
Most CMOs expect role to change as a result of Covid-19, finds LinkedInNearly 75 percent of chief marketing officers believe their role as CMO will change due to the pandemic, to include more branding and greater internal communications, according to recently-released survey data of interest to digital marketers. The DrumRead More
Meet the ‘Consumer of 2021’ and Prepare for the World After the Pandemic
February 5, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The pandemic changes the way consumers behave in all aspects of their lives. As they took refuge inRead More
3 Ways to Drive More Sales In Your App
Getting someone to download your app is just the start. Now you need great marketing. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 4, 2021 3 min read A user downloads your app. Success! Except…Read More
How the Evolution of Video Content Will Influence Brand Visibility in 2021
February 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In 2021, videos will rule the online space more than ever. From brand videos to live videos and general video content, videos have received the greatest possible boost from 2020. The stats are staggering. According toRead More
Influencer Marketing Strategy Won’t Work Without This One Key Ingredient
February 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The foundation for Influence on social media is followership. This tussle for followership has all but crippled the influencer marketing industry before it has fully taken off. Everyone has probably encountered some smart con on socialRead More
Don’t Miss This Entrepreneur Masters Chat With HubSpot Founder Brian Hallinger
The successful entrepreneur tells us how to use inbound marketing to ‘enter life’ for your clients. Don’t miss the free talk tonight at 7 p.m. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 4, 2021Read More
China Is the Next Boom Market for Connected TV Advertising and Over the Top Marketing
February 4, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Connected TV (CTV) viewership is well on its way to setting new records. It has been snowballing within the last few years, and Covid-19 has boosted its gains substantially. But while the general trend of CTV consumption isRead More
Restoring Common Sense in Business
Marketing Podcast with Martin Lindstrom In this episode of the Duct Tape Marketing Podcast, I interview Martin Lindstrom. He’s the founder and chairman of Lindstrom company. The world’s leading brand and culture transformation group operating across five continents and more than 30 countries. He’s also the author of a newRead More