55% of consumers don’t trust the brands they buy from as much as they used to. How are you going to make them fall in love? Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 3,Read More

Agency Spark Podcast with Thomas Hess The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In this episode of the Agency Spark Podcast,Read More

February 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. More than 80 percent of organizations use metrics to determine how well their content is performing, according to Content Marketing Institute’s 2021 report. This shouldn’t come as much of a surprise, because any good marketing tactic hasRead More

Join author Jason Falls and Jennifer Dorsey, Editorial Director of Entrepreneur Press, as they discuss Jason’s new book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand. This virtual book launch will feature a reading by the author and a fireside chat Q&A about the power of influence marketing. Free BookRead More

More than half of U.S. advertising dollars are set to be spent on digital platforms such as Google and Facebook for the first time ever, and as always, malicious actors know where the money is. Free Book Preview: Ultimate Guide to Google Ads Get a glimpse of how Google’s marketingRead More

February 1, 2021 7 min read I once hosted a podcast called Pessimists Archive. It gained a large and loyal listenership and got lots of media coverage. That success helped me ignore a problem I knew about but just wished would just go away: The show’s name was turning people off.Read More

According to the State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 months. Why the confidence? 77% of marketers say their prospectiveRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Marketing Podcast with Dr. Jason Selk In this episode of the Duct Tape Marketing Podcast, I interview Dr. Jason Selk. He’s a performance coach who works with business executives and athletes as a director of mental training for the St. Louis Cardinals. He played an important role in the team’sRead More

January 29, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. More and more, consumers and corporations are viewing online reviews before they make a purchase. If you are not actively seeking positive reviews, you are missing the boat, (even if your business happens to sell boats). Never lackRead More