The Making of GreenPal with founder Bryan Clayton

Marketing Podcast with Bryan Clayton In this episode of the Duct Tape Marketing Podcast, I interview Bryan Clayton. He’s the CEO and co-founder of GreenPal. An online marketplace that connects homeowners with local lawn care professionals. Questions I ask Bryan Clayton: What does GreenPal do and how does it function?Read More

2021: The Year of the Customer

January 21, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. As marketing professionals, we learned a lot in 2020, whether we wanted to or not. The consumer landscape experienced an extraordinary tectonic shift, as we moved into a fully digitized realm of sales and marketing. OurRead More

Why Your First 1,000 Customers Are Your Most Important

How do you take a product to market? Watch as VC Jesse Draper coaches a first-time founder, and explains how to do digital marketing on the cheap. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. JanuaryRead More

5 Ecommerce Marketing Strategies That You Should Try This Year

January 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Amazon was founded in 1995 in Jeff Bezos’s garage. Initially, it was just a company providing services as an online bookstore. Over the years, the business that started as a mere bookstore turned into a multinationalRead More

3 Trends that Can Boost Your Amazon Business in 2021

January 20, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. In the past year many online merchants and retailers have experienced a dramatic uptick in sales as global lockdowns and a surge in remote working kickstarted an online shopping boom.  According to an October forecast by SmartRead More

Reach Your Potential by Living Dangerously

Marketing Podcast with Tripp Lanier In this episode of the Duct Tape Marketing Podcast, I interview Tripp Lanier. Tripp is a professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which — forRead More

Brands Want to Tell Stories of Inclusion. Marketing Leaders Should Listen Instead.

January 20, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Nike faced backlash from Black Lives Matter (BLM) opponents in 2017 for its campaign supporting Colin Kaepernick and, by proxy, the BLM movement. Now, with the stakes significantly higher, brands issuing statements of support for BLM are evenRead More

How Guest Authorship Makes You a Better Entrepreneur

January 20, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The premise behind guest authorship is simple. You write an article for an external publisher, get it published, follow up by sharing on social media and engaging with commenters, and then benefit from the increased visibility.Read More

6 Simple Ways to Wow With Your Next Virtual Presentation

Small changes can make for a big impact and unforgettable experience. Free Book Preview: Unstoppable Get a glimpse of how to overcome the mental and physical fatigue that is standing between you and your full potential. January 20, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own.Read More

5 Inspiring Reasons For B2B Marketing Optimism in 2021

How can the intense brightness that often follows humankind’s darkest moments help us achieve greater team unity and newfound marketing energy, gratitude and strength? As the pandemic marches on into its second year, B2B marketers looking to rise above despair and make this a brighter and more successful year canRead More