The founder of a software platform for sending personal videos to sales leads talks about the importance of business-customer relationships. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. January 13, 2021 1 min read Opinions expressedRead More

Are you wondering whether you’re missing valuable customer feedback because you’re just not looking in the right places? Our digital landscape today offers a wide array of well-used standard methods for B2B marketers to collect customer feedback, with just a few including: Monitoring Social Media Activity Customer Experience Surveys FeedbackRead More

Marketing Podcast with David Burkus In this episode of the Duct Tape Marketing Podcast, I interview David Burkus. He’s the best selling author of five books about business and leadership. We talk about his latest book called Leading From Anywhere: The Essential Guide to Managing Remote Teams Questions I askRead More

January 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. If your company achieved one million social media impressions, was featured twice in “The New York Times,” and earned a new celebrity endorsement last month, you might think your marketing campaign was a tremendous success. However, ifRead More

January 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Some businesses want their products to appeal to a small niche; others to a large market. But no business wants customers to be unable to use their products at all. As the world’s consumer base grows, soRead More

January 12, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. So you come up with a great idea for a new product, business venture or side hustle. You’re ready to take the first step, but you’re stuck on finding the right name. Naming can be a daunting taskRead More

January 12, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing usually goes one of two ways, it either results in glowing successes where the returns are staggering or it results in epic fails where it takes the company months if not years to recover.Read More

January 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s not fair, but it’s a fact: business-to-business (B2B) newsletters don’t get as much attention as business-to-consumer (B2C) emails. According to the DMA, B2B newsletters have an average open rate of 20.6 percent, which is 1.8Read More

January 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. When I was a little girl, every newspaper and TV channel sounded exactly the same. That’s because they were! I was born in the USSR where the political agenda dictated not only what the media couldRead More

January 11, 2021 8 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. 2020 will be framed as a “unique” year in history. While the year that just ended presented usRead More