How the Most Successful B2B Marketers Approach Influencer Marketing in 2021

According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 months. Why the confidence? 77% of marketers say theirRead More

How to Stand Out As a Leader in a Saturated Online Market

Three ways to stand out in the online market. Free Book Preview: Coach ’Em Way Up Discover how to be an influential mentor through tips and advice based on the teachings of respected basketball coach John Wooden. January 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are theirRead More

Weekend Favs January 9

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Still Adjusting to Remote Working? I’ve Been Doing It for 20 Years.

The future of leadership in a stay-at-home economy. Free Book Preview: Coach ’Em Way Up Discover how to be an influential mentor through tips and advice based on the teachings of respected basketball coach John Wooden. January 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own.Read More

VIDEO: ‘Strike First, Daddy!’ Las Barras Praderas ‘Train’ at Mexico’s Cobra Kai Dojo.

Netflix knows that Mexico is its second most important market and that is why it recruited a new “sensei” from the famous community gym located in Naucalpan de Juárez. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’sRead More

The Magic of Money: 5 Key Lessons on Commitment

January 8, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. “Cut up the ticket from the struggle bus, because you’re not getting back on,” Amanda Marit says with a laugh. I’m meeting with her to discuss journey from cubicle to podcast and coaching empire. I’ve always admiredRead More

On-Demand Video: Measuring Facebook Ad Results

In this video, learn how to measure the effectiveness of your Facebook ads. Discover how to use Facebook’s Ad Manager to create custom reports for your business and how to decide which metrics are most important for you to track.  Complete the registration below to watch now! About the SpeakerRead More

B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional social network’s LinkedIn Live video streams have increased by 89 percent since March, along with strong levels of member engagement — two of numerous statistics of interest to digitalRead More

Here’s the No. 1 Thing Brands Can Do to Avoid Public Outrage and Cancel Culture

January 8, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. I once had a former manager who wanted us to post, share and comment on any and every cultural moment. He would be outraged when we missed something. He would fill our inboxes and text us screenshotsRead More

How to Optimize Your Work Performance

Marketing Podcast with Clare Kumar In this episode of the Duct Tape Marketing Podcast, I interview Clare Kumar, she helps busy professionals optimize their performance. Clare Kumar is a media contributor on productivity, organization, and work-life integration. Questions I ask Clare Kumar: Does optimized performance come down to hacks and habits?Read More