The new reinterpretation will include the company logo, uniforms, restaurants and food packaging. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. January 7, 2021 1 min read This article was translated from our Spanish edition usingRead More

Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.”  Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.” We’veRead More

January 6, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s no question that the current health and economic crisis has shifted priorities for small businesses. However, one priority above all remains unchanged and that’s building a healthy bottom line. Profit isn’t the only priority, of course,Read More

When you first start your business, you’re wearing every hat—you’re overseeing every single aspect of the company: Accounting, check.  Sales outreach, add it to your to-do list. Administrative work, it’s not going to do itself. And let’s not forget, you’re the full-time Marketing director, too. Your list of roles andRead More

Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results. Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with streamlining busy marketing efforts. We’ll take a look at someRead More

January 5, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The pandemic and everything related to it caught many business owners by surprise and, even worse, caused some businesses to fold. Yelp reported that permanent business closures have reached 97,966, representing 60% of closed businesses thatRead More

Marketing Podcast with Brandon Miller In this episode of the Duct Tape Marketing Podcast, I interview Brandon Miller, CEO of 34 Strong, an organization that helps leaders and leadership teams build stronger workplaces. Questions I ask Brandon Miller: How do you partner with CliftonStrength by Gallup? Do these titles putRead More

January 5, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. On average, 2.86% of e-commerce website visits convert into a purchase, according to conversion rate optimization company Invesp. That’s 1 in 35, leaving a lot of room for improvement. Although you can use advanced tactics to increaseRead More

It’s been almost 40 years since Pitfall!, the classic side-scrolling platformer for the original Atari, was first released. David Crane’s creation went on to become one of the first console video game hits, selling more than 4 million copies, and is now remembered as an influential breakthrough for the medium.Read More

January 5, 2021 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. In mid-November I worked with one of my clients to define how we would go about putting aRead More