December 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping oldRead More

Marketing Podcast with Park Howell In this episode of the Duct Tape Marketing Podcast, I interview Park Howell a 30+ year veteran of the advertising industry who has guided hundreds of purpose-driven brands and thousands of people who support them to substantial growth. Park Howell is the founder of Business ofRead More

In this final 13th episode of Inside Influence where I talk with B2B marketing insiders about what’s working and what’s not in the world of influencer marketing, our perspective has shifted from B2B brands to the influencers themselves. At TopRank Marketing, we conducted the first in-depth research into B2B influencerRead More

In this climate, every marketing tip can make or break a business. Find out more on affordable marketing tips that every startup should know. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 27, 2020 5Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

December 24, 2020 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. There are several legends that surround the origin of one of the most typical flowers of the ChristmasRead More

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers72 percent of B2B firms say they acknowledge ad tracking and don’t inform customers, compared to some 58 percent of their B2C counterparts, according to recently-released survey data. The report also noted that B2B firms were twice as likely toRead More

December 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Most companies were forced to throw their 2020 plans out the window.  As the first wave of lockdowns began last March, companies tended to utilize two distinct strategies—hibernate or accelerate. When I say hibernate, I’m referringRead More

Go from breaking even to breaking the bank. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 23, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. In-person events do amazing things forRead More

Search marketing has matured in many ways throughout this pandemic year of 2020. At each shift and change along the journey, we’ve done our best to not only cover each twist and turn thoroughly, but to also offer insight and research-based strategy to help savvy B2B marketers meet the challengesRead More