Some B2B Brands Are Going All-in On Digital AdvertisingB2B digital advertising spending has largely skirted the sizable losses seen in traditional ad spend, and certain B2B brands have started shifted more budget dollars to digital media, according to recently-released eMarketer study data of interest to B2B marketers. ANA The RoadRead More

Marketing Podcast with John Jantsch  In this episode of the Duct Tape Marketing Podcast, I do my annual wrap up of 2020 in a way that predicts what is coming next year! I’ve been doing this post for the last 20 years and I’m usually spot on. That’s not aRead More

Every year for the last 20 or so, I’ve wrapped up the year with my predictions for trends in the coming year. I’m usually spot on too. But that’s really more of a testament to the fact that trends tend to creep up on us rather than overwhelm us. So,Read More

December 16, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. In business, being the trusted authority in your space is the best way to earn your customers’ trust. Or is it the other way around? Do you become an authority in your space by earning theRead More

These days, the online content world is downright saturated. There are millions of people all claiming to be “experts” in their chosen field. There are literally more than 600 million blogs. And it seems like everyone in the world has their own podcast.So how did this happen, exactly? Why isRead More

Why many businesses are turning to iStock for their video marketing. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 16, 2020 3 min read Disclosure: Our goal is to feature products and services that weRead More

In 2020 B2B marketers continued to find new and creative uses of social media marketing during a pandemic year unlike any other, and we’ve been fortunate to feature many excellent articles on our blog over the year that explore how marketers are pushing social media marketing to fuel new levelsRead More

Marketing Podcast with Michael F Schein In this episode of the Duct Tape Marketing Podcast, I interview Michael F Schein the founder and president of MicroFame Media, a marketing agency that specializes in turning consultants, entrepreneurs, and executives into celebrities by using the hype concepts detailed in this book. MichaelRead More

December 15, 2020 5 min read This story originally appeared on ValueWalk Business is ever-changing, and so are the marketing strategies that drive business growth and success. Change is certainly inevitable. The COVID-19 pandemic made this very apparent with many brick and mortar businesses left with no choice but to digitize operations.Read More

Keep in mind the tolerance level of your customers as you plan your email marketing campaigns. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 15, 2020 5 min read Opinions expressed by Entrepreneur contributors areRead More