WWE executive and professional wrestling personality Stephanie McMahon discusses marketing, entertainment and working alongside family.  Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. December 15, 2020 1 min read Opinions expressed by Entrepreneur contributors are theirRead More

December 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. From scrolling down your YouTube reel and clicking video after video with deceptive and even unrelated thumbnails to downloading software and buying products with totally misleading ads, unethical marketing is becoming a sad feature of today’sRead More

December 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s not enough to have a competitive advantage in the Covid-19 era. Marketing must adapt to the new normal, and crafting a strong and authentic brand helps with this process. Brand-building is a long-term initiative thatRead More

December 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. I receive lots of requests asking to add guest posts (read: backlinks) on my website. My mailbox is filled with link requests and pitches asking for all sorts of things. This is part and parcel of running aRead More

Without question the digital age we live in is marked by remarkable advancements as well as ease of information creation, distribution and proliferation. As they say, we live in an age of information overload. What can B2B marketers do to stand out? Simply create more “useful content”? For 2021 andRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Marketing Podcast with Nate Guggia In this episode of the Duct Tape Marketing Podcast, I interview Nate Guggia, content creator and brand marketer at Job Portraits. Nate Guggia is also the author of Nate is Learning a newsletter by, about, and for professional people people. Questions I ask Nate GuggiaRead More

In order to do anything meaningful, you have to know where you’re going and how you’re going to get there. The saying ”failing to plan is planning to fail” couldn’t be more true. If you want your business to be successful, you have to have a game plan. But whereRead More

December 11, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. When I first got into marketing, it was long enough ago that a lot of people said the internet would just be a fad. Several years later, when social media started to become a thing, mostRead More

December 11, 2020 5 min read The holidays are here and with the usual merriment comes the constant stream of holiday cards. Most of us keep and display the ones sent by friends and family. Holiday cards from businesses? They’re nice, but honestly, they usually go right into the trash.   ButRead More