Consumers show increased loyalty to brands that are actively engaged in doing good for the world. November 25, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. As customer needs and habits change, brands have the added responsibility to be able to mirror their customer’s personality toRead More

November 25, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise that branding is important because it conveys to customers what they can expect from the company. They push entrepreneurial companiesRead More

November 24, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Every time the world experiences an unprecedented shake-up, things evolve quickly, and a lot is expected of us all. In the middle of 2019, Covid was still unforeseen. But it has since become a defining feature of the world and businessRead More

Marketing Podcast with Jonathan Goldhill  In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Goldhill, adviser, coach, consultant, trainer, facilitator, and business therapist with 30 years of experience in his craft.  He has been guiding closely-held and family-owned businesses since 1987. Jonathan Goldhill is the author ofRead More

Charli d’Amelio became popular for her dance videos, but in recent weeks she lost a million followers for taunting a chef. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 24, 2020 1 min read ThisRead More

November 23, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. The pandemic is resulting in underlying structural changes to the U.S. economy. That obviously includes a tectonic shift towards ecommerce. In August, ecommerce spending grew 42 percent year-over-year to $63 billion (according to Adobe Analytics) asRead More

November 23, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. If you are a science fiction enthusiast like me, you’re well aware of big upcoming events like the theatrical release of the movie Dune, slated for October of next year. I’m excited about seeing this new version,Read More

Improving Customer Experience is one of the top priorities for B2B marketers today. With the challenges of real-world experiences from field marketing to in-person tradeshows all but gone, B2B marketers are focused on figuring out how to maximize digital experiences. Working with influencers has proven to be an effective solution.Read More

Positioning has become a lost art in recent years. Brought to the forefront back in 2001, this approach to differentiation is in desperate need of a comeback. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. NovemberRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More