How to Maximize Your Email Results This Holiday Season
November 12, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. If there’s one channel you’re smart to focus on this holiday season, it’s email. Its efficiency is undeniable: email offers a potential return on investment (ROI) of $42 for every $1 spent. Sounds promising, but theRead More
Follow This Entrepreneur’s 3-Step Approach to Cultivating a Killer Brand
November 12, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Branding is the most commonly used phrase in business circles, but is also often the least understood. For Jonathan Jadali, CEO of Ascend Agency, a PR form that works with top Fortune 500 companies, a brand is not aRead More
Now or Never: Why Manufacturers are Moving Dollars to Digital Engagement
It’s time to put your money where your customers are. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 12, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. A tumultuous first halfRead More
5 Questions to Ask When Creating Your Ideal Customer Profile
Is your company having a hard time finding the exact type of customer you want to market to? If so, there might be something wrong with your ideal customer profile. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to yourRead More
How to Win as an Online Business During the 2020 Holiday Season
Eight ways to optimize business exposure and improve conversion rates during November and December. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 11, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own.Read More
7 Keys To Successful B2B Influencer Marketing #MPB2B
MarketingProfs educational content director Kerry O’Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B influencer marketing, “New Research: How to be Successful With Influencer Marketing.” Lee began by explaining that when it comes to B2B influencer marketing, to create and maintain aRead More
The ASAP Formula: How Entrepreneurs Can Tap Into Free PR And Marketing
Who you associate yourself and your brand with makes a huge impact on business. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 11, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own.Read More
Is the 1-Page Marketing Plan Right for Your Business?
Subscribe: Apple Podcasts | Android | Marketing Podcast with Allan Dib In this episode of the Duct Tape Marketing Podcast, I interview Allan Dib serial entrepreneur, rebellious marketer and #1 bestselling author. Allan Dib wrote The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From theRead More
Incredible Content Marketing: 6 Tips for Infusing Credibility into B2B Content
One of my favorite moments from The Simpsons is when the hilariously incompetent physician Dr. Nick burns down a building by mishandling a clearly marked chemical tank, and then exclaims, “Inflammable means flammable?! What a country!” via GIPHY “Incredible” is a word that can spark similar cognitive dissonance for marketers.Read More
How Do People Find You? Take Your Business Where Your Customers Are
Whether you have a brick-and-mortar business or are thinking of taking advantage of the big Good End or Cyber Monday sales, now is the best time to be online. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’sRead More