November 9, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The idea of “The Brand Called You” was introduced 10 years before Mark Zuckerberg launched the first version of Facebook. In it, Tom Peters states, “We are CEOs of our own companies: Me, Inc.”  Suppose personalRead More

November 9, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Saying that we live in a “digital age” may feel a bit cliche, but there’s no denying that the internet and social media have revolutionized the way we interact. Survey data from the Pew Research Center revealsRead More

The latest edition of Inside Influence features B2B Influencer Marketing “OG”, Amisha Gandhi, VP Influencer Marketing & Communications at SAP. At TopRank Marketing, we’ve had the pleasure of working with Amisha for several years on a variety of influencer marketing programs from the launch of SAP Leonardo to developing aRead More

November 7, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing paves the way for brands to build connections, create social proof, and highlight their value proposition through strategic partnerships with knowledgeable influencers. To succeed at influencer marketing, however, brands need to get their resources,Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Elon Musk had already advanced the news on his Twitter two years ago, but this presentation is very different from the first ‘Teslaquila’. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 6, 2020 2 minRead More

November 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Even before the Covid-19 pandemic, we’d already begun our migration into cyberspace. We were seeing facts like 3.5 billion daily searches on Google and three-quarters of the internet reading blogs. What the pandemic has done is simplyRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I want to talk about a topic that is – warning – highly technical. This is a topic that I suggest you get help on, it’s one that is veryRead More

Discover how to make and market music in the big leagues. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 6, 2020 2 min read Disclosure: Our goal is to feature products and services that weRead More

Both B2B Marketers and Buyers Increasingly Sold on Conversational MarketingB2B marketing professionals have found email, online live chat, social media, and chatbots have all seen increased usage in 2020, while phone and video call use has fallen by more than 10 percent, according to recently-released B2B buyer communication survey dataRead More