3 Powerful Marketing Leadership Strategies

September 15, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. When I graduated from college, the best career advice I never followed was to build my professional network. As an introvert with a borderline avoidant-personality-disorder, I preferred the mellow illumination of my computer screen, and theRead More

The ‘Fresh Prince of Bel-Air’ House Is On Airbnb for $30 a Night

Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 15, 2020 2 min read If you ever daydreamed about telling a cabbie, “Yo homes, to Bel-Air!” then your chance is finally here. Yesterday Will Smith posted onRead More

Are You Sitting on a Customer Retention Goldmine?

September 15, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Conversion rate optimization is generally viewed from the lens of customer acquisition: “How can we A/B test different aspects of our marketing campaigns and storefront to boost sales?” However, what happens after the sale? What happens whenRead More

How Instagram Helps Marketers and Work-From-Home Professionals Increase Their Influence

September 15, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Sixty-two percent of Americans were working from home as of late spring, according to a May 2020 Gallup survey, making ecommerce even more critical to any successful marketing campaign. Social channels are especially helpful in encouraging customer demand, which offsets riskRead More

Free Webinar | Sept 29: How to Develop a Winning Go-To Market Strategy

Join Henry Schuck, ZoomInfo co-founder/CEO, as he discusses how his company became the global leader in go-to market intelligence solutions and practical leadership advice. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 15, 2020Read More

How to Update Your Website Policy When Laws Change

Subscribe: Apple Podcasts | Android | Marketing Podcast with Donata Kalnenaite In this episode of the Duct Tape Marketing Podcast, I interview Donata Kalnenaite, the President of Termageddon. Donata is also the engineer behind the policy questions and text provided by Termageddon. She is a licensed attorney and a certifiedRead More

5 Branding Tips Every Entrepreneur Needs to Focus On

Effective branding is about much more than just making an impression. Here’s how to build your business by properly developing your brand. September 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, you are who you are because you’ve decided to separate yourselfRead More

Struggling With Change? Take a Lesson From These Weird Little Forks

September 14, 2020 6 min read If you attended a dinner party in the mid-1800s, you might have eaten each food with a different fork. There were forks designed specifically to eat sardines with. There were lettuce forks. Macaroni forks. Pickle forks. Cherry forks. For dessert, you’d have used a pastryRead More

B2B Marketing Technology in 2021: 5 Key Focuses

If the 1982 movie Blade Runner and its dystopian depiction of what the world would look like in 2019 were accurate, this is what we’d have been living through last year: via GIPHY Needless to say, our predictions of society’s future state, and technology’s long-term evolution, are not always onRead More

The Reason Good Businesses Tell Boring Stories

September 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. “Ultramarathon Man” Dean Karnazes is a jerk. I say this jokingly because the year I ran my first marathon, he ran 50 marathons in 50 states in 50 days. He’s also written several bestselling books about hisRead More