With over 700 million community members in 200+ countries and territories, LinkedIn is without question the place for businesses to do business. With 91% of marketing executives using LinkedIn as a content source (SocialPilot) it’s easy to understand why 94% of B2B marketers using LinkedIn to distribute content (CMI). InRead More

This $30 course can help you improve your rankings. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 30, 2020 2 min read Disclosure: Our goal is to feature products and services that we thinkRead More

Ask for clients and customers to spread the word, and ye might receive (and other tips). Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 28, 2020 5 min read Opinions expressed by Entrepreneur contributorsRead More

August 28, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to pursuing media coverage, a company is often laser-focused on getting a pitch into a reporter’s hands and winning them over. In the process, it may be easy to forget that reporters areRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Laura Schmidt In this episode of the Duct Tape Marketing Podcast, I interview Laura Schmidt, founder of notes to self, llc. The idea for notes to self® socks arrived while she was looking at her feet. During a trip to Western Kansas with her familyRead More

The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next YearNearly 69 percent of B2B marketing CMOs will increase digital advertising spending in 2021, including email and mobile marketing, paid search, website ads, organic SEO, and social media marketing, according to recently-released surveyRead More

August 27, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, you know the power of Google. It’s more than a brand or a search engine, it’s a verb and everyone’s new favorite dictionary, encyclopedia, and world exploration tool. It defines the way manyRead More

August 27, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Before Covid-19 slammed the breaks on air travel, the revenue forecasts for the global hotel trade were looking rosy. Corporate travel expenditure alone was projected in some forecasts to grow into a $1.7 trillion industry mega-segment byRead More

August 27, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Advertising is an inherently creative industry. Sure, there is a lot of work that goes into the analytics side to ensure that you’re targeting the right customers at the right time and place. But at the endRead More

How to meet the demands of the masses. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 27, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’llRead More