Do You Rent or Own Your Marketing?
https://traffic.libsyn.com/secure/ducttape/CMM_Intro.mp3 Subscribe: Apple Podcasts | Android | RSS Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I would like to discuss a new program at Duct Tape Marketing. Around the beginning of the year, I wrote my predictions for 2020. Now no one couldRead More
10 Wise Quotes To Inspire Your Influencer Marketing
What will successful B2B influencer marketing look like in a post-pandemic world, and what can marketers do today to be ready? Here are 10 quotes from some of the best in the B2B influencer marketing business to inspire your marketing today and to prepare for the eventual post-pandemic landscape. 1Read More
4 Key Strategies Small Retailers Need for a Healthy Business
August 26, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. The retail landscape is ever-changing and evolving. Trends come and go, and the marketplace continues to stay highly competitive. Retailers must have a clear plan in place to ensure they stand out from the crowd, attractRead More
5 Reasons Why Influence Is More Important Than Brand Awareness
Influence directly affects behavior. Brand awareness may not. August 26, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs have a misplaced focus on brand awareness, but brand awareness alone does not create conversions and sales. More importantly, it doesn’t guarantee them. Let’s use Toys “R”Read More
5 Refreshing Examples of Imaginative B2B Marketing To Inspire You in 2021
What will it take in 2021 for B2B marketers to break through the mundane and reach the sublime? Post-pandemic success isn’t likely to come for those who settle for the same old B2B marketing efforts, even if some do have a lengthy track-record. Looking ahead to an as-yet unknown newRead More
What Makes the Sales Follow-Up Email Special?
August 25, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. A sales follow-up email is for more than just confirming an order: It’s a powerful sales tool that can turn customers into lifelong supporters. After all, it’s not your product that turns customers into supporters and fans.Read More
3 Ways to Create Buzzworthy Social Media Images
August 25, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available August 25 via Entrepreneur Press. Pre-order now from Amazon | Barnes & Noble | Apple Books. Images rule on social media. IfRead More
How to Weave More Empathy Into Your Marketing for Better Connections With Potential Buyers
August 25, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Here’s an example scenario I’m sure you’re familiar with: You walk into a shop prepared to buy. This time, it’s organic moisturizing soap. You already know what you want and you’re 100 percent sure you’re going to walkRead More
How to Have a Better Work Week
Subscribe: Apple Podcasts | Android | Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer, the founder and CEO of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Robert has aRead More
Marketing Lessons from Lockdown: What My 3-year-old Has Taught Me
“Our children can be our greatest teachers if we are humble enough to receive their lessons.” Wise words from author Bryant McGill. These last few months of lockdown, while challenging, have brought forth some very inspiring lessons from my almost 3 year old that I hope can inspire you: HisRead More