For B2B brands, this is an opportune time to be focusing on LinkedIn for marketing. But doing so in the right way is paramount, because it is very easy to get it wrong. (And so many marketers do.) The social media platform’s strengths as a B2B marketing channel are undeniable:Read More

August 5, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. If you’re among the nearly 90 percent of U.S. consumers taking in more media now than you were pre-crisis, you’ve probably also seen a barrage of new video ads from brands hoping to get your attention (and your purchasingRead More

August 5, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. The global crisis has permanently altered our world. Universities that do not go online while still engaging students will go bankrupt; many small businesses will struggle and collapse; some even say this is the end ofRead More

As the need for B2B brands to reach and connect authentically with customers rises, B2B influencer marketers are evolving from transactional and intermittent campaigns to more relationship driven, Always-On Influencer engagement programs as our research from the 2020 State of B2B Influencer Marketing report found: 19% are piloting 25% runRead More

August 5, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. Marketing is all about innovation. Marketers must innately understand and adapt to the ever-changing world around them to meet incredible demands and aggressive goals. I strongly feel the best marketers often realize that innovation is crucial,Read More

Improve your Quora marketing with this seamless tool. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. August 5, 2020 2 min read Disclosure: Our goal is to feature products and services that weRead More

August 4, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. How would it feel to run a competition-proof business? Wouldn’t you just love to have your client roster full? How about a waiting list of hot prospects impatiently longing for an opportunity to tap into yourRead More

Straight to the point – here are the three questions: Do you get me? Can I trust you? Did you keep your promise? Now, of course, the tricky part is that no one actually comes out and asks you these questions, but answering them, in often subtle ways, is theRead More

August 4, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. Branding isn’t just your logo and website design, it’s your experience, product, partners, and more. Branding a new venture takes work — you have to really know what your business stands for and ensure that peopleRead More

Subscribe: Apple Podcasts | Android | Marketing Podcast with Donald Miller In this episode of the Duct Tape Marketing Podcast, I interview Donald Miller, the CEO of StoryBrand. At StoryBrand every year Don helps more than 3,000 business leaders clarify their brand message. Combined, Don’s books have spent more thanRead More