Starting a Digital Business? Here Are Common Pitfalls to Avoid
July 10, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Starting an online business requires some planning. An entrepreneur needs to gauge demand, understand how SEO and digital ads work and know how to acquire customers cost-efficiently. If the formula works, the business can scale rapidly. AsRead More
B2B Marketing News: Digital Ad Budgets To Grow In 2021, Google’s Rich Results Tool Goes Mainstream, & More Listeners Are Paying For Podcasts
Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021Within the next 18 to 24 months digital marketing budgets will return to business-as-usual levels, according to 57 percent of CMOs in recently-released survey data from Gartner, also showing 78 percent aggregate growth for digital ad budgets in theRead More
Why Startup Communities are Essential
Subscribe: Apple Podcasts | Android | Marketing Podcast with Brad Feld In this episode of the Duct Tape Marketing Podcast, I interview Brad Feld, c0-author of a new book The Startup Community Way: Evolving an Entrepreneurial Ecosystem. Brad has been an early-stage investor and entrepreneur since 1987. Prior to co-foundingRead More
What YouTube’s Famebit Failure Can Teach Us About Influencer Marketing
Why YouTube shuttered its self-service influencer marketing platform. July 9, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. It would be great if working with influencers was like hiring someone on Fiverr. Give them the money, they do their magic, and voila — campaign success! But,Read More
Learn How to Engage Gen Z With Email Marketing
Don’t believe the stories you’ve read about how Gen Zers don’t use email. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 9, 2020 4 min read Opinions expressed by Entrepreneur contributors areRead More
More Than Changing Racist Names, Brands Must Create New Social Footprints
July 9, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. In the latest of a series of moves by brands to update their images and messaging with regard to racism and other social ills, Unilever has announced that it’s dropping its “Fair & Lovely” skin lighteningRead More
From Mechanical to Meaningful: How to Optimize B2B Case Studies
When was the last time a B2B case study made you feel something? I mean, something besides mild interest or boredom. I ask because, in theory at least, B2B case studies should be exciting stories. There are millions of dollars at stake, people’s livelihoods and professional reputations hanging in theRead More
How to Master Self-Promotion
Subscribe: Apple Podcasts | Android | Marketing Podcast with Meredith Fineman In this episode of the Duct Tape Marketing Podcast, I interview Meredith Fineman, entrepreneur, writer, author, speaker, podcast host, and women’s advocate. She is the author of Brag Better, which was released on June 16, 2020. Meredith is theRead More
What Are Loop Giveaways and How Can You Use Them to Gain Millions of Followers?
Brands and influencers are embracing the power of loop giveaways. Here’s how they work. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 8, 2020 4 min read Opinions expressed by Entrepreneur contributorsRead More
Why Hiring an Expert Is Smart When Undertaking a Rebrand
July 8, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble. WhenRead More