Why Content Marketing is More Important Than Ever for B2B Brands
In his recently published eBook, Corona Marketing, Joe Pulizzi recounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a devastating financial crisis was beginning to unfold in the United States. “At the time, we believed things couldn’t have been bleaker,”Read More
Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic
Without question, the COVID-19 pandemic has had an impact on the B2B world with companies generally reducing marketing budgets. At the same time, many B2B companies are maintaining or increasing marketing spend as we’ve seen with most of our clients at TopRank Marketing. While there has generally been a shiftRead More
How a Unique Perspective Is a Valuable Asset
L’Oréal USA’s CMO talks about how she applies lessons she learned playing field hockey to marketing one of the world’s top beauty brands and how the company is giving back during the pandemic. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to –Read More
Weekend Favs June 27
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
Free Webinar | July 16: 10 Ways To Diversify Your Sales Strategy Online To Protect Your Business
From brick and mortar to online website sales, there are plenty of options to help your business grow. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 26, 2020 2 min read OpinionsRead More
What Can Marketers Learn From Quibi’s Failure?
June 26, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. By any metric, Quibi is a failure. The mobile-video platform hit #1,477 in the IOS app store’s rankings in early June. Advertisers are renegotiating due to low viewership. Even founder Jeffrey Katzenberg expressed disappointment. Two months afterRead More
B2B Marketing News: 3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits
The 10 Traits B2B Buyers and Managers Value Most in Salespeople42 percent of B2B buyers value active listening when it comes to interacting with salespeople, according to recently-released survey data from LinkedIn (client), while 38 percent value problem solving, 38 percent confidence, and 34 percent who said that they valueRead More
Here’s How You Can Pick and Master Your Niche
Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 25, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Peter Voogd breaks down a step-by-step guide onRead More
Suzanne Somers Shares How ThighMaster Squeezed the At-Home Workout Industry
The iconic actress and entrepreneur joins forces with TV workout legends for a much-needed quarantine sweat session. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 25, 2020 5 min read When ThanosRead More
Do You Have What it Takes to Become an Entrepreneur?
Subscribe: Apple Podcasts | Android | Marketing Podcast with Gino Wickman In this episode of the Duct Tape Marketing Podcast, I interview Gino Wickman author of Entrepreneurial Leap: Do you have what it takes to become an entrepreneur? Gino has been an entrepreneur since the age of 21, he hasRead More