They’ve got to know that you’re human, and you understand their problem. March 30, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s no way around it: Sales calls can be uncomfortable. The prospect may be peripherally interested in your product, but they also may beRead More

Free course teaches new and existing marketing consultants how to accelerate their growth and profit. – Enroll here – https://ducttapecoach.com Certain practices go into creating a highly profitable marketing consulting or coaching practice. Most people focus on the doing part – Doing the work to get a client, any client,Read More

It’s not using technology that makes you win, it’s being the first to use that does. March 30, 2020 11 min read Opinions expressed by Entrepreneur contributors are their own. Marketing is the primary challenge of every business. A brilliant idea will fail if it is not marketed correctly. OnlineRead More

While uncertainty can be distraction, now is a time for focus in the B2B marketing world. Beyond figuring out the new logistics and operations of remote work, paused marketing efforts and the urgent need to keep employees, customers and community safe and healthy, there’s still a need for marketing. InRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

LinkedIn rolls out Conversation Ads, aimed at improving personalization in messagingLinkedIn has begun launching its new Conversation Ads, with real-time engagement ad options that include multiple calls-to-action. Conversation Ads are rolling out to all LinkedIn (client) advertisers over the next several weeks, the firm recently announced. Marketing Land Social MediaRead More

Marketing Podcast with Rock Thomas On this episode of the Duct Tape Marketing Podcast, I visit with motivational speaker, best-selling author, and podcaster Rock Thomas. After achieving great financial success himself, Thomas began to think about what true success really meant. He saw many others who had reached their financialRead More

What makes a B2B marketing campaign great? Is it a creative theme that catches your attention? Is it the insightful expertise featured within? Is it the number of leads it produced? Answer: it’s all of those things and more. Great B2B marketing campaigns have great ideas and great execution. ButRead More

Peer marketing in this climate of global disruption. March 25, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Essentially overnight, a huge proportion of the advertising industry’s inventory has simply evaporated. Like a solar eclipse, COVID-19 has cast a pall over marketers across the globe, leavingRead More

Marketing Podcast with John Jantsch on Becoming Your Best Virtual You Virtual and work from home is getting a lot of hype right now, for obvious reasons. I’ve been a big fan of virtual work for many years, and there are some tools I’ve come to love and rely onRead More