‘Be where your customers are’ is a marketing watchword, and rightly so. But with so many channels, it can seem daunting. So here are some strategies to help you out. March 23, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Be where your customers are. FromRead More

Customer empathy is at the forefront of the best marketing and tone deaf promotions as if things were normal during the COVID-19 pandemic are probably some of the worst. When it comes to understanding the customer state of mind right now, I think Dean Shaw from SAS summed it upRead More

Too many startup leaders deny the difference quality marketing makes and what they can afford. March 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Whip-smart brand positioning drives revenues for enterprises from Apple to Zappos. But for growing organizations, cutting-edge marketing can feel like aRead More

Hummus has taken America by storm, and it isn’t stopping anytime soon. March 21, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. It’s funny how the simplest, most traditional products can seem to spontaneously spike in popularity. One prime example: hummus. That traditional Middle Eastern dish made ofRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Essential tips for all busy SMB owners. March 20, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. As a small or medium-sized business (SMB) owner, it’s a challenge to come up with new marketing concepts, but repurposing existing content is a surefire method for driving ongoing traffic toRead More

Proven strategies to get your ecommerce brand on track. Opinions expressed by Entrepreneur contributors are their own. While there is no denying that email marketing has incredible potential for ecommerce brands, many struggle to generate the sales results they’d like to see. Research from Adestra reveals that 73 percent ofRead More

How affiliate marketing can help you find consistent return on investment. March 20, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. In an era of caution, companies need to invest in marketing efforts that lead to a direct payoff and don’t require more than they canRead More

Some B2B Brands Are Falling Short On Personalization: StudySome 42 percent of B2B marketers see their marketing efforts as not being fully personalized, despite 77 percent seeing personalized marketing as delivering better customer relationships — two of several insights relevant to digital marketers contained in recently-released study data. MediaPost YouTubeRead More

There are no downsides to getting on board with the right software. March 19, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. By now, most business leaders and marketers fully understand the importance of having a marketing-automation software. However, that doesn’t mean all of us are actuallyRead More