Are you using enough authenticity in your B2B marketing to build greater inherent trust into your brand purpose? If you’re not sure, read on — and let’s examine how authenticity, influence, and trust go hand-in-hand to deliver great B2B content marketing. Authenticity is a key factor in great B2B marketing,Read More

John Jantsch stops by Social Geek Radio to talk about the world of marketing and his latest book, The Self-Reliant Entrepreneur, with host Jack Monson. As the author of Duct Tape Marketing, Jantsch literally wrote the book on small business marketing. He and Monson dive into what small businesses canRead More

Marketing Podcast with Greg MeadePodcast Transcript Today’s guest on the podcast is Greg Meade, one of the founders of Crossnet. Greg, his brother Chris, and childhood friend Mike graduated from college and decided that a traditional career path wasn’t for them. Instead, they put their heads together to create aRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. JohnRead More

Landing pages are a must for your website. Whether you create an online product ad, have an event coming up, want to tell people about your latest book, or otherwise have a special offer to promote, landing pages need to be part of your marketing. Rather than directing your audienceRead More

Skyler Scarlett recently appeared with the ‘sharks’ for the second time. Here’s his advice on sales, storytelling and crafting the perfect elevator pitch. February 4, 2020 10 min read The video was terrible, and Skyler Scarlett knew it.  It was winter 2015, and he and his sister Brittney had setRead More

There are few things more satisfying than clicking “Publish” on a shiny new podcast. All the hours of planning and recording are done. You ran down your podcast launch checklist. Now it’s time for the world to enjoy the fruits of your labor.  You can sit back and watch the downloadsRead More

Marketing Podcast with Ryan HawkPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with speaker, author, podcaster, and leadership expert Ryan Hawk. Hawk’s background is in athletics; he played college football and went on to play arena football professionally before transitioning into the world of sales. When heRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch: Hello, and welcomeRead More

As a marketer, I love experiencing the inner dynamics of our profession from the other side. Our agency talks so much about the value of delivering best answer content and fully satisfying a searcher’s curiosities; recently I experienced this value first-hand. Let’s set the stage. A couple weeks ago IRead More