Trust in marketing—how to build it and how to wield it for good—needs to be top of mind for every modern marketer. Why? Because nearly every decision people make, especially when it comes to purchasing decisions, has an element of trust built in. And content marketers have the opportunity toRead More

John Jantsch appears on The Seb Rusk Show on SocialBuzzONAIR to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch has been in the marketing industry for his entire career, and he started his own business three decades ago. He’s been on an entrepreneurial journey since then, and has seen theRead More

Take your company’s marketing game to the next level by appealing to both your in-house staff and future customers. January 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Internal communications don’t always remain internal. This past summer, a Lowe’s executive found that out the hard way whenRead More

Determine which method is right for you, and you’re on your way to finding a dream customer. January 29, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Would you like to know how to target the clients you’re looking for? If you want to grow and find moreRead More

Marketing Podcast with Guy KawasakiPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Guy Kawasaki. He is an author, speaker, podcaster, and Chief Evangelist for the online graphic design tool Canva. Kawasaki has been an evangelist or ambassador for several brands over the years, including Mercedez Benz andRead More

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello, and welcome to another episode of theRead More

Marketing conferences offer a wealth of benefits to marketers looking to learn, network, and increase brand awareness, but how do you go about finding events that match your business and B2B marketing needs? Over the past decade the number of conferences has skyrocketed, making it harder than ever to honeRead More

Here’s how unconventional tactics can help you succeed in entrepreneurship and digital advertising. January 28, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. On The Rough Cut‘s season four premiere, Storyhunter co-founder Alex Ragir went to Advertising Week New York and met up with VMLY&R NewRead More

Marketing Podcast with Ethan BeutePodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience. I’ve been talking about the value ofRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch: Hello, and welcomeRead More