What is that makes Alice in Wonderland so powerful and resonant? It’s a tale that’s been retold – through books, movies, TV, video games, and various other content formats – time and time again. Terms like “down the rabbithole” and “through the looking glass” are now fixtures in our collectiveRead More

Marketing expert and author John Jantsch sat down with Jordan Stella of UpCity for an interview in their From the Ground Up series. Jantsch discussed his own entrepreneurial roots and how that relates to his latest book, The Self-Reliant Entrepreneur, due out on October 22, 2019. The book is structuredRead More

Launching a B2B product is no small task; fortunately, there are a few proven ways to expedite the undertaking. October 16, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. After months of development and platform changes on Facebook, Twitter, and LinkedIn, our company is finally preparingRead More

Marketing Podcast with Chris MartinezPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Chris Martinez, the CEO and co-founder of DUDEAgency.io. Martinez has been working in web design for years, first as the founder of WebsiteIn5Days.com, which was focused on creating websites and providing digital marketingRead More

Back to Podcast John Jantsch: Hello. Welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch and my guest today is Chris Martinez. He is the current CEO and co-founder of DUDE Agency, dudeagency.io. An outsourced web development firm in Tijuana. Mexico, so, Chris, thanks forRead More

Pop quiz, B2B marketers: When it comes to creating content that effectively reaches, informs, engages, and inspires buyers and buying committees, you should… Embrace the “boring-to-boring” status quo. (Buyers and committees want the facts, not a spectacle!) Push tradition aside and dip your marketing toes into interactive content waters. (WhoRead More

Marketing Podcast with Seve FarberPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I chat with author, speaker, and leadership coach Steve Farber. He is the founder and CEO of The Extreme Leadership Institute, where he helps leaders in the business, non-profit, and educational worlds grow and learnRead More

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of theRead More

A great SEO strategy is focused on getting your entire website to rank well. Rather than using generic keywords across all of your pages, you can tailor your SEO page-by-page, giving each individual webpage the best shot at performing well in SERPs. That’s what on page SEO is all about.Read More

In a world saturated with marketing strategies, tactics and technology, much of what makes B2B marketing successful is understanding the realm of what’s possible. Lucky for us, MarketingProfs B2B Forum in Washington D.C. October 16-18, 2019 offers an infotaining mix of possibilities from some of the top experts in theRead More