5 Marketing Experts Share Trends to Jump On (and Which to Avoid)

Discover how to optimize your online presence in a crowded and noisy digital environment. October 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Warren Buffet once told Forbes, “Ultimately, there’s one investment that supersedes all others: Invest in yourself.” Clearly, he knows a thing orRead More

B2B Marketing Spotlight: Neen James on How to Make Attention Pay #mpb2b

Neen James is the author of Folding Time™ and her most recent book, Attention Pays™. She is frequently named one of the top 30 Leadership Speakers by Global Guru because of her work with companies like Viacom, Comcast, Cisco, Virgin, Pfizer, BMW, and the FBI, among others. Neen is aRead More

The Self-Reliant Entrepreneur Reading: October 2

Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – October 2 It’s time for another episode of The Self-Reliant Entrepreneur. Once a week, I’m coming to you with a reading from my new book, due out in October 2019. The book is structured around 366 daily readings from someRead More

Get Your Priorities Straight: How to Prioritize to Optimize Your Marketing Workflow

Here’s what marketers look like when everything is a priority: via GIPHY And here’s what marketers look like when everything gets prioritized: via GIPHY I think you can all guess which scenario is more efficient, effective, and less stressful.  Throughout my marketing career, I’ve taken on roles that have challengedRead More

Creating a Brand Name That Sticks

Marketing Podcast with Jeremy MillerPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I sit down with serial entrepreneur, writer, and branding expert Jeremy Miller. He is the founder of Sticky Branding and the author of several books, including the forthcoming Brand New Name. Miller first became interestedRead More

Transcript of Creating a Brand Name That Sticks

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Jeremy Miller. He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process toRead More

How To Write an Effective Brand Story

Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other guy or gal down the street? What unique value areRead More

The Big Money Behind Big Dinosaurs: Meet Victoria the Largest T. Rex to Ever Tour

The second-most complete T. rex is about to embark on a world tour. Will museum attendance records fall to this mighty hunter? October 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. At 44, I’m the kind of man-baby who digs dinosaurs as much as IRead More

Return to Sender: Email Marketing Is NOT Dead, But It Needs Rejuvenation

Oh, look. Another death of email marketing headline. All too often, we see posts that lead with this provocative clickbait proclamation, while keeping the contradicting nuances under the surface. Ironically, this kind of practice is exactly WHY email marketing has seen its reputation tarnished. The focus has shifted too farRead More

This Facebook Ads Strategist Answers the 3 Commonly Asked Questions

I sat down with Chris Chung of Locate 852 to learn about ad strategy on the popular social media platform. September 30, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Most marketers today understand that social media advertising is a critical component of the marketing mix,Read More