It was back in 2010 at SXSWi that I was in the blogger lounge networking with other social media savvy content creators and thought leaders like Brian Solis, Chris Heuer, Amber Naslund, Chris Brogan and Rohit Bhargava, when I met a fellow marketer who shared a metal bottle opener asRead More

Hate making the hard sell to strangers? Learn these techniques to make sales without going too far outside your comfort zone. September 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Raise your hand if you’re not a natural salesperson. You’re introverted. You’re deferential. Chatting withRead More

Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 18 It’s time for another episode featuring a reading from my upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. If you’ve been following along, you know that the book is structured as 366 daily meditations for entrepreneurs,Read More

With more than 645 million users in over 200 countries, LinkedIn* has increasingly grown as a platform for both B2B and direct-to-consumer brands looking to creatively and effectively showcase products and services. LinkedIn has released scores of new features over the past several years that have helped it remain theRead More

Plus, here’s the importance of establishing and maintaining a culture in your company. September 17, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. This week on The Rough Cut, Storyhunter co-founder Alex Ragir sits down with Christoph Becker, founding CEO and Chief Creative Officer of Gyro,Read More

Marketing Podcast with Jason HarrisPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I sit down with CEO of  the creative agency Mekanism, Jason Harris. Mekanism has worked with major global brands including Ben & Jerry’s, Peloton, HBO, and MillerCoors. Their campaigns have won numerous creative awards, andRead More

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Jason Harris. He is the CEO of award-winning creative agency Mekanism and the co-founder of the Creative Alliance. But he’s also the author of aRead More

A great SEO strategy has a lot of moving parts. For small business owners, it can be difficult to keep pace with the ever-changing elements that go into optimizing your content for search engines. After all, Google alone uses hundreds of metrics to rank pages for search results, and theyRead More

I was roughly five years into my marketing career when I began managing my first direct report. It was the biggest challenge I faced yet. I was now being evaluated on the actions, successes, and failures of another person—and I also knew it was my responsibility to give them theRead More

Leverage expert strategies to improve your social media strategy and engagement, plus network with editors from Entrepreneur magazine. September 16, 2019 4 min read There is a fundamental — and critical — disconnect between the way brands try to engage their audience and the way their audience wants to beRead More