If you’ve been in business for a while, you’ve probably generated a lot of content over the years. From blog posts to social media updates to podcasts and webinars, many businesses have shared tons of valuable information with their audience. But sometimes that older content starts to collect dust. It’sRead More

Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels. Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now. It’s fundamental. But if we know that consumers demand an omnichannel experience… Why are so many marketingRead More

B2B content marketers have faced many epic foes over the last few years. There’s the nefarious Content Shock, the demoralizing Facebook Algorithm, and the destructive Google Search Update. We have battled them all and continued to thrive. But now we face our most fearsome foe: The Dreaded Trust Gap. LessRead More

You know a conference session is going to be good when literally hundreds of marketers are turned away due to an already packed room. And you know a session is going to be great when the amazing Ann Handley takes the stage and is visibly bummed that she didn’t getRead More

Being upfront with customers about pricing will create a customer for life. September 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Every January, I go to the Consumer Electronics Show (CES) in Las Vegas. CES is a cavalcade of “what’s next” in consumer electronics, fromRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

A shopper’s perception of choice should be the driving force behind a retailer’s assortment strategy. September 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Meeting consumer demands in grocery is a true balancing act. Retailers must offer an enjoyable in-store experience while accommodating consumers’ desireRead More

Forrester’s April Henderson started her Content Marketing World 2019 session with a classic cautionary tale: Johann Rall was fighting for the British at the turning point of the Revolutionary War. The night before the Battle of Trenton, he was out celebrating at the home of a local Loyalist merchant. ThatRead More

YouTube starts phasing out exact subscriber numbersYouTube has begun removing precise subscriber counts for channels with over 1,000 followers, replacing them with rounded overview numbers, the Google-owned video service recently announced. The move has left some brands with subscriber accuracy concerns, especially large ones that could see rounded counts hidingRead More

Getting good returns from marketing isn’t that hard — as long as you avoid these mistakes. September 5, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately,Read More