How to Choose Your Life’s Purpose

Marketing Podcast with Brant MenswarPodcast Transcript Today’s guest on the podcast is keynote speaker and author Brant Menswar. He is an award-winning musician and founder of the band Big Kettle Drum, and he’s also the CEO and founder of Rock Star Impact, a boutique agency that helps individuals and organizationsRead More

How to Do Keyword Research for Content that Generates Leads

I’ve written about the importance of keyword research before. It’s the critical first step in developing your SEO strategy, and making sure that your business ranks well in organic results on the major search engines. But the way that you undertake keyword research for your homepage will be different fromRead More

50 Content Marketing Influencers and Experts to Follow 2019

Content Marketing World 2019 is upon us. As the largest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals who are filled with curiosity for future trends, marketing knowledge, and aspirations for new successes. For the past 11 years leading marketers from all overRead More

16 Can’t-Miss Acts at the Greatest Content Marketing Show on Earth: #CMWorld 2019

Come one! Come all! Come several! Come few!  Step right up! Don’t be shy! You there in the back, with the funny hat, step right up! You over there with the earrings and the weird mustache, come on in! There’s room for everyone under the Big Top, and it’s timeRead More

Be Your Own Customer Before You Launch a Product

The many advantages of building and growing a business based on fulfilling your own needs. September 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Do you really know your customers? Researching and talking with people to create customer profiles can only tell you so much.Read More

How to Balance Marketing Automation and Personalization

For any strategy to be effective, it’s important to find a balance. August 31, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Brands have embraced automation to help them carry out a spectrum of everyday tasks. According to a recent survey published by Social Media Today,Read More

Weekend Favs August 31

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Was This the Worst Sales Promotion in the History of Sales Promotions?

Hoover made a whopping mistake back in the ’90s. Would you do the same now? August 30, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Want a great idea to increase your sales? Go no further than the promotional idea dreamed up by Hoover in theRead More

Get Your Business Seen on Google Search Results with This $13 Course

Learn how to rank in all 10 Google search results in less than an hour. August 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of theRead More

Digital Marketing News: Influencers Trusted More Than Friends, LinkedIn Expands Audience Data, New B2B Studies & More

95% of B2B marketers consider demand creation strategy to be successfulSome 95 percent of B2B marketers view their demand generation tactics as successful, and 60 percent see email marketing as the top-performing demand-gen strategy, according to newly-released study data of interest to digital marketers. ClickZ [embedded content] PubMatic Reports 26%Read More