August 16, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. More than half of all Americans over the age of 12 have listened to at least one podcast, with virtually a third downloading or streaming a minimum of one per month (up from one in four peopleRead More

US digital ad spend up 18% YoY, new IAB report saysDigital advertising expenditures in the U.S. increased by 18 percent year-over-over from the first quarter of 2018, hitting $28.4 billion, with paid search comprising some 40%, according to new report data from the Interactive Advertising Bureau (IAB). ClickZ [embedded content]Read More

Does work follow you home?  When was the last time you had a work week that was actually 40 hours?  Marketers often feel pressed for time and overworked. In fact, according to recent Workfront research: 64% say they’re being asked to come up with new ways of working 58% areRead More

A decentralized approach to marketing might be the ticket. August 15, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. The principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes “a decentralized approach to connectivity,” and that “by getting rid ofRead More

The Storm Area 51 meme could be the perfect way to generate social media heat for your business. August 15, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Following close behind the social media movement Storm Area 51, Bernie Sanders announced that he would declassify Area 51 and publiclyRead More

Here are the decisive factors you won’t learn in an online marketing course. August 15, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I study successful entrepreneur Neil Patel’s insights a lot. His blog posts are great, and I always tend to share them with my colleaguesRead More

Marketing measurement. It’s absolutely essential, but perhaps one of the hardest marketing disciplines to master. Why? As Joseph Lindberg, Digital Communications Editor for Land O’Lakes, Inc., told a room of marketers at Digital Summit Minneapolis this week: “Measurement is a loaded term. It means many things to many people.” It’sRead More

“Technology is changing the way we do business.”  Said everyone, ever.  Marketers know technology is changing how we interact with our audience. But knowing it’s happening and doing something about it are two very different things.  Randi Zuckerberg is no stranger to technology and its effects on business, daily life, andRead More

What do you get when three B2B thought leader brands come together to form a combined event featuring top B2B marketing experts? B2BSMX This week in Boston, a new event launched called the B2B Sales and Marketing Exchange combining the best of three of the best resources in B2B: FlipMyFunnelRead More

Shonodeep Modak is CMO of North America at Schneider Electric. He has more than 18 years of commercial experience across energy, oil & gas, electrical distribution, automation and aftermarket services where he has architected and led nimble, data-driven global teams to propel portfolio expansion and deliver double-digit returns. At theRead More