Transcript of Putting Social Media Myths to the Test

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Opteo. That’s O-P-T-E-O, dot com, slash ducttape. And if you go to that link, you’re going to find out how you can get a six week extended trial of this Google AdsRead More

Putting Social Media Myths to the Test

Marketing Podcast with Scott AyresPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Scott Ayres, content scientist with AgoraPulse’s Social Media Lab. Ayres and the team at the lab are testing every question a marketer has ever had about social media. Things like, “Should Instagram hashtags go inRead More

Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant

My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. I had just begun my digital marketing consulting business a few months prior and, to be honest, hadn’t read his popular book Duct Tape Marketing nor didRead More

6 Ways to Find Clients Online and Offline

As you grow your business, the job of finding clients and trying to convert them to long-term work will remain one of your top responsibilities. Here are six sources to try. August 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is fromRead More

B2B Marketing Spotlight: Omar Al-Sinjari, Sr Digital Marketing Manager, RelayHealth McKesson #B2BSMX

Next week’s B2B Sales and Marketing Exchange conference in Boston is coming up fast! To give you another sneak peek at the talented brand marketers sharing their insights and best practices, I’ve interviewed Omar Al-Sinjari, Senior Manager, Digital Marketing at RelayHealth – McKesson. Omar is responsible for all things digital andRead More

Transcript of Why Customer Service Must Come from the Heart

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. JohnRead More

Why Customer Service Must Come from the Heart

Marketing Podcast with Jeanne BlissPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Jeanne Bliss, founder and President of CustomerBliss, and the co-founder of The Customer Experience Professionals Association. Bliss pioneered the role of Chief Customer Officer and was the first to hold the role at severalRead More

10 More Marketing Podcasts To Boost Your Business

Podcasts are a great way to learn new marketing ideas and get fresh perspectives on boosting your business, and we’ve compiled 10 more of the best podcasts for B2B marketers right here, following up on our recent list of “20 Podcasts To Elevate Your B2B Marketing,” and “Now Hear This:Read More

‘Developing a Vocabulary That Will Be Understood’: The Havas Approach to Cannabis Marketing

You can learn a lot from the French multinational advertising and PR giant. August 6, 2019 3 min read This story originally appeared on Benzinga Earlier this month, the French multinational advertising and public relations giant Havas announced the release of its cannabis division: Havas ECS. The company, which is majority-owned by VivendiRead More

Why the ‘A’ in Chick-fil-A Is Capitalized

There’s a hidden message in Chick-fil-A’s logo. August 6, 2019 1 min read This story originally appeared on Business Insider There’s a hidden message in Chick-fil-A’s logo. When Truett Cathy was coming up with the name for his iconic chicken sandwich in the early 1960s, he decided to play onRead More